Speeches hit the spotlight as they merge into the largest firm in the industry

Chapter 1

Introduction: THE M & A ; A MANIA

Every clip you watch the intelligence or read the paper you ‘d be faced with intelligence of the “ amalgamation passion ” and leaders discoursing their visions and aspirations. Their addresss hit the limelight as they merge into the largest house in the industry. The imperativeness pushes for more statements, figures and secrets. The visible radiations leap from one large dealing to the other go forthing CEOs and their subsidiaries confronting the daily-born challenges of a amalgamation. Time base on ballss and they now know that their occupations are at stakeaˆ¦..


“ The term M & A ; A is purely confined to strategically motivated concern combinations i.e. minutess that result in the transportation of ownership every bit good as direction and command rights from one company ( the mark ) to another ( the acquirer ) ”[ 1 ]. This can be farther described as follows:

Acquisition: It occurs when one company takes commanding ownership of another house or subsidiaries/assets of another house. This includes by-products, divestitures and buy-outs[ 2 ]. In the class of acquisition procedure, house A purchases a commanding involvement in house B. Firm B loses its economic independency. It may, nevertheless, remain an independent legal entity. The purchase can be a negotiated trade, in the instance of listed corporations, house A may do a populace offer to all stockholders of house B to purchase their portions ( stamp offer ) . In instance of plus acquisition, house A purchases assets from house B. If Firm A purchases all assets, house B remains a “ shell corporation ” which owns merely hard currency. It may be dissolved after paying out the hard currency to its proprietors. The two different types of acquisition ( friendly and hostile coup d’etats ) are farther elaborate and illustrated in the following subdivision ( 1.3 The corporate coup d’etat market pg.6 ) .

Amalgamation: It is a combination of two or more houses in which all but one lawfully discontinue to be, and the combined organisation continues under the original name of the surviving house[ 3 ].

Amalgamations and acquisitions occur in different waies:

Horizontal is when both companies are in the same industry. A large illustration of a horizontal acquisition occurred on July, 2002, Pfizer, Inc. announced the acquisition of Pharmacia, Corp. , which would make the largest pharmaceutical company in the universe with a jutting $ 48 billion in one-year gross and a research budget of more than $ 7 billion.

Vertical is when a company integrates upstream or downstream their value concatenation. A large illustration of a perpendicular acquisition is that of Internet giant America Online, Inc. ( “ AOL ” ) buying media pudding stone Time Warner Inc. in a record puting one-hundred and 65 billion dollar trade[ 4 ]. The amalgamation represented the following coevals media company, uniting “ new ” and “ old ” companies into one. Time Warner ‘s print publications, overseas telegram telecasting lines, and services complemented AOL ‘s online and synergistic services and hence, it is categorized as a perpendicular acquisition.

Conglomerate ( variegation ) is when companies are from unrelated industries. The merchandises of the two houses are non straight related to each other. With the acquisition, the purchaser enters a new market[ 5 ]. Kelso ‘s acquisition of Nortek is an illustration of a pudding stone amalgamation. The two companies are wholly unrelated. Nortek Inc. is a taking international interior decorator, maker and seller of edifice merchandises while Kelso & A ; Company, L.P. is a private equity house based in New York City.

THE Corporate TAKE-OVER Market

The assorted tactics that may be used in developing the M & A ; A scheme should be viewed as a series of determination points, with aims and sentiments normally chiseled and understood before an M & A ; A effort is initiated. This is illustrated in figure 1 in page 14. Such tactics could be done in a “ friendly ” or a “ hostile ” scheme. Common objectives for a bidder include: winning control of the mark, minimising dealing costs, easing post-M & A ; A integrationaˆ¦etc.

Friendly coup d’etats:

This type of M & A ; A is less dearly-won than aggressive tactics. It retains the cardinal forces, clients and providers during the dealing. It besides manages to keep the mark ‘s purchase monetary value and the premerger integrating. The primary disadvantage of this attack is the loss of the surprise component[ 6 ].

On 3 February 2000, UK-based nomadic phone group Vodafone AirTouch and the German telecommunications and technology group Mannesmann AG ended a 3-month coup d’etat dialogues and reached an understanding of a amalgamation. In November 1999, Vodafone had announced its willingness to coup d’etat Mannesmann and subsequently straight addressed its offer to the Mannesmann stockholders. When it became clear that Vodafone ‘s effort at a hostile coup d’etat might win, the Mannesmann direction agreed to negociate the footings for a “ friendly coup d’etat ” . The understanding defines some footings for the integrating of the two companies and their farther strategic development. Furthermore, Vodafone confirmed its committedness to the Mannesmann employee and that the amalgamation does n’t intend extra occupation losingss, and the rights of the employees, trade brotherhoods and works councilors would be to the full recognized[ 7 ].

1.3.2 Hostile coup d’etats:

“ Hostile ” coup d’etats, on the other manus, are more ambitious. They chiefly depend on the factor of surprise which reduces the chance of a leak in the monetary value of the mark ‘s stock by arbitragers. “ In the context of M & A ; As, arbitragers are speculators who attempt to gain from the difference between the command monetary value and the mark house ‘s current portion monetary value ”[ 8 ]. An increased pulsation in the mark ‘s portion monetary value can add dramatically to the cost of the dealing. For these grounds, the bidder may take to travel for a hostile coup d’etat.

All the above can be simplified in the undermentioned figure:

Bidder adopts friendly approach

Bidder adopts aggressive attack

Bear Hug ( offer to aim board )

Initial Query

If No,

If Yes, If Yes, If No,


Walk Away


Proxy Fight

Tender Offer


Open Purchase

As seen in chart above, the two primary methods of carry oning a hostile coup d’etat are the stamp offer and the proxy battle:

“ A stamp offer is a public command for a big ball of the mark ‘s stock at a fixed monetary value, normally higher than the current market value of the stock. The buyer uses a premium monetary value to promote the stockholders to sell their portions. The offer has a clip bound, and it may hold other commissariats that the mark company must stay by if stockholders accept the offer ”[ 9 ].

In a proxy battle, the purchaser merely tries to convert the stockholders to vote out current direction and replace it with a squad that supports the acquisition.

One of the most celebrated recent hostile take-over battles was Hewlett-Packard ‘s coup d’etat of Compaq. The trade was valued at $ 25 billion. Hewlett-Packard nevertheless spent so much more merely to sell itself to stockholders. 51 per centum of stockholders voted in favour of the amalgamation and the trade was executed despite tests to lawfully hold it.[ 10 ].


There are several grounds that pave manner to amalgamations & A ; acquisitions. The most important two are: faster growing and synergism. “ Advocates of a trade will frequently indicate to an ability to turn faster and/or awaited synergism as the justification for a specific purchase monetary value ”[ 11 ]. The following are the strongest prevalent motivations of M & A ; A:

1.4.1 Operating Synergy:

Achieving lower norm costs and therefore higher net incomes through an addition in the graduated table of operation is the chief motivation for amalgamation activity.

“ Economies of graduated table refer to spreading of fixed costs over increasing production degrees. Scale is defined by fixed costs as depreciation of equipment and amortisation of capitalized package, duties such as involvement, rental payments and revenue enhancements ”[ 12 ]. Consequently, a amalgamation increases the efficiency of the new house more than the amount of their parts.

“ Economies of range refer to utilizing a specific set of accomplishments or an plus presently employed in bring forthing a merchandise or service to bring forth related merchandises or services. Economies of range include costs of R & A ; D, individual trade name umbrella to sell several merchandises, selling several merchandises through common distribution channels and so on ”[ 13 ]. The use of such common capablenesss and resources justifies the cost decrease ensuing from unifying two or more merchandise lines in one house than to bring forth them individually.

Economies of range was the motivation behind the huge international pudding stones built up in the last two decennaries. The amalgamation of Travelers Group and Citicorp in 1998, for illustration, relied on selling the fiscal merchandises of one by utilizing the gross revenues squads of the other. “ Citigroup was formed on October 8, 1998, following the amalgamation of Citicorp and Travelers Group to make the universe ‘s largest fiscal services organisation. The history of the company is, therefore, divided into the workings of several houses that over clip amalgamated into Citicorp, a transnational banking corporation runing in more than 100 states ; or Travelers Group, whose concerns covered recognition services, consumer finance, securities firm, and insurance. The amalgamation between Citicorp and Travelers Group was announced to the universe, making a $ 140 billion house with assets of about $ 700 billion ”[ 14 ].

1.4.2 Financial Synergy:

Financial synergism refers to the impact of M & A ; As on the cost of capital ( i.e. minimal return required by investors and loaners ) of geting house or the freshly formed house ensuing from the M & A ; A. Theoretically, the cost of capital could be reduced if the incorporate houses have uncorrelated hard currency flows, realize fiscal economic systems of graduated table, or consequence in a better matching of investing chances with internally generated financess[ 15 ].

A good illustration of amalgamations accomplishing fiscal synergisms would be the historical birth of ExxonMobil Corporation formed in 1999 by the amalgamation of the two major oil companies, Exxon and Mobil. It is presently one of the largest publically traded companies in the universe, holding been ranked either # 1 or # 2 for the past 5 old ages. Exxon Mobil ‘s militias were 72 billion oil-equivalent barrels at the terminal of 2007 with 37 oil refineries in 21 states representing a combined day-to-day refinement capacity of 6.3 million barrels. ExxonMobil ‘s entire reported operating disbursals declined by $ 400 million after the amalgamation. Fiscal synergisms in the amalgamation included efficiency enterprises, passing more than beginning, the impacts of new concern activity and affiliate reorganisations. During the first twelvemonth, the new company closed down out-of-date refineries, slashed seven per centum of the work force and finally provided consumers with a better and cheaper merchandise. As a consequence, upstream unit disbursals were down 3 per centum. Downstream unit disbursals were down 1 per centum benefiting from both lower overall costs and increased volumes. Furthermore, fiscal synergism was non merely on disbursal decrease. It maximized the part from all its resources – fiscal assets, belongings and equipment, people, natural stuffs, and contracted services doing Exxon Mobil the largest refiner in the universe now[ 16 ].

1.4.3 Diversification:

Diversification is the procedure by which a house enters a new market, without needfully go forthing its bing one ( s ) , with a merchandise new to the house but non needfully to the universe. The scheme requires an organisational alteration and the development of engineerings within the house[ 17 ]. The best aim for variegation is for a house to switch from its core merchandise line or market into other lines and markets that have higher growing chances. If a house is confronting slower growing in its current markets, it may be able to speed up growing by selling its current merchandises in new markets that are slightly unfamiliar. Similarly, a house may try to accomplish higher growing rates by developing or geting new merchandises. The hazard is reduced by unifying or geting a house already familiar with these new markets or merchandises.

Expecting that the coffin nail industry would worsen in the hereafter, Philip Morris decided to diversify its merchandise offerings and looked for acquisitions of unrelated merchandises to diminish dependance on the hereafter of baccy. In 1970 it acquired Millers ‘ Brewing for $ 227 million. Miller was the eight largest U.S. beer maker with a 4.4 % market portion. Philip Morris increased Miller production, introduced new lines of merchandises ( Miller Malt Liquor, Milwaukee Ale, Miller Ale ) , acquired Meister Brau in 1972, and in 1975 introduced Miller Lite. By 1972, under Philip Morris Miller grew to the 3rd largest beer maker, behind Schlitz ; in 1980, Miller overtook Schlitz to go the 2nd largest beer maker. Today Philip Morris Companies is a keeping company with a diversified merchandise offering: Miller Brewing, General Foods ( acquired, 1985 ) , Kraft, Oscar Meyer ( acquired, 1981 ) , and Philip Morris. In 1989, baccy merchandises accounted for 40 % of gross revenues, nutrient merchandises accounted for 51 % , and beer accounted for 8 %[ 18 ].

1.4.4 Strategic Realignment

This theory suggests that houses use M & A ; As as ways of quickly seting to alterations in their external environments. During the last 15 old ages, the regulative environmental and technological alterations are what formed a company ‘s chances and menaces. As the gait of these alterations accelerates, M & A ; As are frequently viewed as a manner of quickly working new merchandises and markets. This is particularly because houses frequently do non hold the luxury of clip or resources to introduce. Thus, M & A ; As in this instance are frequently considered as a fast and less expensive manner to get new engineerings and properness know-how to make full spreads in their current merchandise offering[ 19 ].

An illustration of a strategic alliance amalgamation would be that of British Telecom BT and MCI Communication Corporation. In June 1994, BT and MCI Communication Corporation, the 2nd largest bearer of long distance telecommunications services in the US, launched Concert Communications Services, a $ 1 billion amalgamation. This confederation gave BT and MCI a planetary web for supplying end-to-end connectivity for advanced concern services. Concert was the first company to supply a individual beginning, wide portfolio of planetary communications services for transnational clients. On 3 November 1996, BT and MCI announced they had entered into a amalgamation understanding to make a planetary telecommunications company called Concert plc, to be incorporated in the UK, with central offices in both London and Washington DC. As portion of the confederation BT acquired a 20 per cent keeping in MCI. BT therefore took an equity interest in MCI and now both companies jointly market and sell each other ‘s merchandises and services in Europe and the United States[ 20 ]

1.4.5 Market Power

This theory suggests that houses merge to better their monopoly power to put merchandise monetary values at degrees non sustainable in a more competitory market. Harmonizing to one survey, amalgamations in the air hose industry in the late eightiess did consequence in higher ticket monetary values. The statement is based on the premiss that the whole is greater than the amount of its parts. That is, when two companies combine, their market growing should out-strip what the companies could accomplish independently.

The hugest illustrations of market power amalgamations are those of the pharmaceutical concern. On January 18, UK pharmaceutical companies Glaxo Wellcome and SmithKline Beecham announced that they would be unifying their operations. Glaxo SmithKline will be the largest drug company non merely in the UK but besides outright in the universe every bit good. The amalgamation was closed so accurately go forthing no resistance from the monopolies and amalgamations committee, the authorities or other regulative obstructions.

The new company-worth some ?130 billion-will be quoted on both the London and New York stock exchanges. The stock markets had responded favourably to intelligence of negotiations between the two companies. Glaxo SmithKline are now the universe ‘s biggest manufacturer of prescription drugs and have a market portion of more than 7 per centum. Glaxo SmithKline besides raised planetary drug gross revenues of ?17 billion, and the combination of their important research and development weaponries saved them ?250 million. The company now has the largest one-year research and development budget in the universe at ?2.4 billion[ 21 ].


( 1 ) The 1st M & A ; A Wave: 1890s & A ; The 2nd M & A ; A Wave: 1910s-1920s

The 1st M & A ; A moving ridge started in 1890s. Its chief characteristic is the horizontal coup d’etat for consolidating industrial production. This period is called the Great Merger Wave but came to an terminal by the First World War and by the induction of anti-trust Torahs like Sherman Act[ 22 ].

( 2 ) The 3rd Wave: 1950s-1970s

The 1930-40s can be said the dark age due to the Great Depression and the subsequent Second World war. The 3rd moving ridge began 1950s and ended in the 1970s when the first oil crisis brought a convulsion in 1973. In this moving ridge, European endeavors pursued horizontal M & A ; As[ 23 ].

( 3 ) The fourth Wave: 1980s

The chief turning point in the 4th moving ridge is the recovery of stock markets from recession. Furthermore, the fast technological encouragement led to amalgamations of world-wide electronics houses to accomplish size fight. Hostile M & A ; As were really common and non-related variegations were cut short.

( 4 ) The 5th M & A ; A Wave: 1990s

The 5th M & A ; A moving ridge started 1993 and came to an terminal with the prostration of equity market in 2000. In both graduated table and the figure of M & A ; As, the 5th moving ridge was unprecedented. During 1993-2001, there were 114,925 M & A ; As in Europe versus 12,729 in the 4th moving ridge. The dealing value in the fifth moving ridge reached $ 20 trillion, five times greater than the value of the 4th M & A ; A moving ridge[ 24 ]. This is straight associated with the mechanism of international fiscal market. The chief characteristics of the 5th moving ridge could be listed as: 1. cross-border coup d’etats accounted for a important part of entire M & A ; A trades ; 2. deregulating and denationalization opened another strategic tract for cross-border M & A ; As which resulted in the Asiatic market emerging as an attractive M & A ; A mark topographic point ; 3. the figure of hostile M & A ; A commands decreased[ 25 ].

( 5 ) A New Wave

Since the mid-2003, the volume of M & A ; As rose by 71 % in 2004 compared to 2002. “ The value of the M & A ; As by European houses amounted to $ 758 billion compared to $ 517 billion in 2002. Cross boundary line coup d’etats are more actively done representing 43 % of the entire value of European houses between 2002 and 2005[ 26 ]. Among industry groups, telecommunication industry is sing legion M & A ; As. For illustration, at least 10 M & A ; As were completed in the early of 2005 and 8 of them were cross-border coup d’etats. The diminishing figure of hostile M & A ; As is consistent to the M & A ; A motion during the fifth moving ridge ”[ 27 ].

Table 1: The historical M & A ; As tendencies

Time Period

Driving Force ( s )

Type of M & A ; A Activity

1897 – 1904

Drive for efficiency

Technological alterations


Horizontal consolidation

1916 – 1929

Entry into WW1

Largely horizontal consolidation

1965 – 1969

Rising stock market

Sustained economic roar

Growth of pudding stones

1981 – 1989

Underperformance of pudding stones vs stock market

Favorable foreign accounting patterns

Rise of hostile take-overs

1992 – 2000

Economic recovery

Booming stock market

Internet revolution

Globalization & A ; decrease in trade barriers

Age of strategic mega-mergers


The reply to the above posed inquiry seems to depend on for whom and over what period of clip. Around the proclamation day of the month if dealing, mean returns to aim steadfast share-holders, including both friendly and hostile, are about 30 % . In contrast, the stockholders of geting houses by and large returns that scope from somewhat negative and modestly positive around the proclamation day of the month[ 28 ].

Two attacks have been used to mensurate the impact of coup d’etats on stockholder value. The first attack, premerger returns, involves the scrutiny of unnatural stock returns to the stockholders of bidders and marks at clip of proclamation. The 2nd attack, station amalgamation returns, measures the impact on stockholder value after the amalgamation has been completed.

1.6.1 Tax returns to Stockholders:

This is done by mensurating the public presentation of M & A ; As through accounting and other public presentation steps, such as hard currency flow and operating net income, during the 3-5 twelvemonth period following completed minutess. Unfortunately, surveies have shown at odds grounds about long-run impact of M & A ; A activity. Some surveies proved that M & A ; A create stockholder value and others have found that every bit many as 50-80 % underperform their industry equals or neglect to gain their cost of capital[ 29 ].

1.6.2 Tax returns to Bondholders:

Recent grounds suggests that investing class bonds issued by mark houses earn mean extra returns of 4.3 % around the amalgamation proclamation day of the month. Furthermore, returns to aim bonds are even larger when the mark ‘s house recognition evaluation is lesser than the acquirer ‘s[ 30 ].

1.6.3 Tax returns to Industry:

Surveies showed that M & A ; As reflect hereafter efficiencies by reassigning assets from those who are non utilizing them efficaciously to those who can. Surveies besides proved that M & A ; As do n’t needfully increase industry concentration i.e. portion of end product or value produced by the largest houses in the industry either in fabrication or in the overall economic system[ 31 ].