Case Analysis: “Kamdhenu Dairy” Decision Analysis – I PGP1 Section B Group 4 Group Members AMARENDRA SAHOO PGP2011533 BHAWNA GOKANI PGP2011595 CHATARKAR ANURAG MAHADE PGP2011600 C. LALRUATSANGA 2011FPM06 RUPSA CHAKRAVARTY PGP2011837 SAARANG K. MEHTA PGP2011841 UTKARSH SINGH PGP2011923 Case Analysis – Kamdhenu Dairy (A) Decision Variables Let x1, x2, x3, x4, x5, x6, x7, x8, x9, x10, x11, x12 be the 12 combinations of Main and By-Products as given in the table. Table 1: Decision Variables Sr.
No. 1 2 3 4 5 6 7 8 9 10 11 12 Product Mix (Variables) FA Milk + Butter (x1) FA Milk + Ghee (x2) SMP + Butter (x3) SMP + Ghee (x4) WMP + Butter (x5) WMP + Ghee (x6) Baby Food + Butter (x7) Baby Food + Ghee (x8) Cheese + Butter (x9) Cheese + Ghee (x10) Std Milk + Butter (x11) Std Milk + ghee (x12) In this case our Objective is to maximize the Contribution (Z) as given in the table Z = Total Revenue – Total Direct Cost Total Direct Cost = Milk Cost + Processing and Packaging Cost
Total Revenue = Revenue from Main Product + Revenue from By- product Revenue from Main Product = Revenue per unit Main Product (from Exhibit 3) * Quantity of Main Product Revenue from By-Product = Revenue per unit By-Product * Quantity of By- Product Since Ghee are produced from Butter churns we will have to convert the Ghee into Corresponding Butter Units so that constraint for Butter is taken into Consideration.
Question 2. a Case 1: Summer without contract Table 2: Constraints are as given in the following table Constraints Limiting values F. A Milk Butter Constraint Total SMP Total WMP SMP (x3)*813 + SMP from (x4)*813 +WMP (x5)*1179 + WMP(x6)*1179