Cross Border Mergers And Acquisitions A Strategic Perspective Finance Essay

Amalgamations and Acquisition refers to a method of consolidation of companies. It is an inorganic growing scheme adopted by a company to diversify its concern, expand the merchandise portfolio and entry into new market, among several other grounds.

A amalgamation is a dealing that forms one economic unit from two or more old 1s. A amalgamation is of two types: Consolidation ( two/more entities merge to organize a new one, no original entity remains ) and Absorption ( one company mergers into another and one entity continues to be in being ) . An acquisition, on the other manus, is the purchase of commanding interest or ownership of another company by a corporate entity. Unlike amalgamations, both entities remain in acquisition, merely the commanding involvement alterations.

Cross boundary line M & A ; A refers to M & A ; A activity across international boundaries, wherein the parties involved are located in different geographicss. Their survey organize a great sense in today ‘s incorporate universe where companies are spread outing across geographicss to tap growing chances.

This undertaking is a survey of houses ‘ motivations for cross boundary line M & A ; A and the determination factors involved in this. The undertaking does a literature reappraisal on cross boundary line M & A ; A theories and amalgamation motivations.

Two cross boundary line M & A ; A trades affecting Indian company – TATA Corus acquisition and TATA JLR acquisition are analysed in the context. The principle to take these two M & A ; A trades was that both geting houses are portion of TATA pudding stone. Based upon a survey of these, recommendations are made for success in cross boundary line M & A ; As.

Cross boundary line M & A ; As – Literature reappraisal

This subdivision gives a brief on the types of amalgamations and so does a literature reappraisal of theories behind amalgamation motivations. Then, we study the assorted factors for successful cross boundary line M & A ; As and the challenges involved.

Mode of entry in foreign markets

Cross boundary line M & A ; As take a house across geographical boundaries to new markets. M & A ; A is merely one manner of entry in a foreign market. There are several other manners of entry. As given by Webster, these can be summarized as below:

The pick of manner of entry depends on cost-benefit analysis of a company and the extent of entree it wants in a new geographics.

Types of amalgamations

Amalgamations are classified into several classs. Some of these are:

Horizontal Amalgamation: In this, a house acquires a former rival. This type of amalgamation by and large involves companies that are selling the same merchandise in the same market. For e.g. Standard Chartered Bank and Grindlays Bank amalgamation

Vertical Amalgamation: A house acquires a former provider or client. It is motivated by perpendicular integrating efforts by a company. For e.g. Time Warner and CNN

Merchandise Extension: By this, a house additions entree to complementary merchandises. This allows the new, larger company to pool their merchandises and sell them to with a greater success to the already common market that the two separate companies shared. For e.g. Time Warner and AOL

Market Extension: This is geographical enlargement by manner of amalgamation wherein a company gets entree to complementary markets. This amalgamation allows for the market that can be reached to go larger. For e.g. Bharti Airtel ‘s acquisition of Zain

Pudding stone: In this type of amalgamation, there is no strategic relatedness between the houses involved in the amalgamation. It is more of variegation into new concern lines for the company. For e.g. Walt Disney and American Broadcasting Company

Amalgamation Motivations ( theories )

There are several theories that are used to explicate purposes behind amalgamations. The amalgamation procedure possibly value creating/ destroying/ impersonal. The theories suggest different motivations behind these. They are explained as under:

Theoretical Principle

Research Paper

Value Increasing

Transaction cost efficiency

Coase ( 1987 )


Bradley, Desai and Kim ( 1983,1988 )


Manne ( 1965 )

Alchian and Demsetz ( 1972 )

Value Reducing

Agency costs of free hard currency flow

Jensen ( 1976 )

Management Entrenchment

Shleifer and Vishny ( 1989 )

Value Neutral


Roll ( 1986 )

The Synergy Hypothesis

This hypothesis proposes that an acquisition takes topographic point when the value of combined house is greater than the amount of values of single houses[ 1 ]. The interactive addition can be due to a battalion of factors like:

Economies of scale – These originate when one house can execute operations more expeditiously than two. These can be achieved in multiple ways: economizing direction costs, cut downing R & A ; D staff by cut downing research workers working on similar undertakings, etc.

Complementarity – Merging may ensue in house ‘s finishing each other by supplying “ losing pieces ” of one ‘s concern. For e.g. A amalgamation of a house with strong R & A ; D unit, such as AT & A ; T, and a house in the same industry with a strong distribution web, such as NCR may profit both the houses.

Vertical Integration – This helps companies in cut downing their catching ( costs incurred in pulling contracts and understandings with providers to guarantee they behave ) and communicating ( costs incurred to let information flow along the supply concatenation ) costs.

This interactive addition is shared between the mark and geting houses. The implicit in footing of this hypothesis is the account of house growing as given by Penrose ( 1959 ) . He described a house as[ 2 ]“ a aggregation of productive assets ” and proposed that “ the long term profitableness of house is closely associated with the growing in the productive chance of the house i.e. its ability to deploy its touchable and intangible assets more expeditiously ” . To derive this productiveness, companies seek new markets and merchandises in order to recognize higher efficiencies in operations and avoid decreasing fringy returns in its nucleus products/ place markets.

Levinthal and Wu ( 2006 ) have shown that houses with superior capablenesss in a market are more likely to take to diversify to new merchandise markets. A logical extension of this principle is to international markets wherein houses with superior capablenesss are more likely to diversify into new geographicss.

The above theory is based on an built-in premise that houses are able to reassign their superior capablenesss developed at place to international markets. It is besides assumed that the high quality in capablenesss is alone and is non easy appropriable by rivals and market clashs play a function in forestalling the market transportation of such resources.

In position of the synergy hypothesis, a critical beginning of synergism is considered to be the “ intangible assets ” that the house possesses ( Intangible Asset Theory ) . Caves ( 1982 ) proposes that “ an of import beginning of synergism comes from the potency to reassign valuable intangible assets like know-how, between the combine houses in the presence of dealing costs that lead to failure of factor markets ” . If a house possesses assets such as know-how, cognition direction, patents etc. that can be used in markets where the sale/lease of such cognition is inherently “ inefficient ” , so the house will be given to work this cognition advantage within its ain organisation.[ 3 ]Harmonizing to Aliber ( 1970 ) , the sale/ rental of these assets is hindered by the trouble of accurately valuing them. Therefore, the house attempts to internalise this market flawlessness. The interactive additions proposed by perpendicular integration/ economic systems of graduated table are in line with Minutess cost theory which says “ every company will spread out every bit long as the company ‘s activities can be performed cheaper within the company, than by e.g. outsourcing the activities to external suppliers in the market ” .

One beginning of synergism is risk decrease by variegation. In cross boundary line M & A ; As, variegation happens by traveling international. Lessard ( 1993 ) said that “ international variegation can make value through reduced variableness in the houses ‘ hard currency flows ensuing from less than perfect correlativity between net incomes in different markets ” .

A great trade of literature is devoted to standardisation of synergisms. One such matrix is given by Larsson. The matrix is based on resource based attack of the construct.


( One point in clip )


( Over clip )

Economies of sameness

( Interaction of similar parts )

Economies of graduated table

( Less cost per unit as volume additions )

Economies of experience

( Learning curve, etc. )

Economies of fittingness

( Interaction of different parts )


( Mutually supportive parts )

Economies of velocity

( Just in clip production, etc. )

The Managerialism Hypothesis

This hypothesis is based on bureau theory ( Jensen and Mecklin, 1976 ) , which says that “ directors ( agents ) may work towards private benefits at the disbursal of value maximization for stockholders ( principals ) ” . They may follow such behaviors because their compensation and other inducements increase in proportion to the size of the house than its public presentation ( Jensen and Murphy, 1990 ) . In big corporations with widely dispersed ownership, there is non adequate inducement for single proprietors to use resources required to supervise persons. Monitoring costs include cost of:

Structuring contracts

Monitoring and command

Adhering to warrant directors ( agents ) will do optimum determinations or proprietors ( principals ) will be compensated for the effects of sub-optimal determinations

Residual loss i.e. public assistance loss experienced by principals originating from divergency between the agent ‘s determinations and the 1s to maximize principal ‘s public assistance

Therefore, directors may do value diminishing amalgamations ( by overpaying ) to increase the size of the house.

These bureau jobs can be mitigated by effectual administration ( Hosskisson et al, 2002, Miller, 2004 ) . The market of capital controls besides helps to understate these, as houses with low portion monetary values become attractive coup d’etat marks and therefore exert force per unit area on directors to execute better.

The Hubris Hypothesis

Hubris means inordinate pride or haughtiness. Even though markets are strong signifier efficient ( i.e. private information does non bring forth above normal returns ) , single directors are prone to excessive assurance ( optimism ) . Roll ( 1986 ) says that “ bidders miscalculate the worth of the mark and overpay. Therefore, the coup d’etat premium simply reflects a random mistake ” . This theory in its utmost signifier predicts that amalgamations can happen even if they have no effects on value. The command exceeds the mark ‘s value, the mark sells and what is gained by the mark stockholders is a wealth transportation from the command house ‘s proprietor. This is therefore consistent with strong signifier market efficiency, as predicted by Roll ( 1986 ) .

The hubris hypothesis is in entire contrast to synergy hypothesis. The latter assumes directors to act rationally and take amalgamation determinations maintaining interactive additions in head. The former, nevertheless, assumes irrational behaviour of directors as they should cognize that any overpayment ( above market monetary value ) is a random mistake. Hubris hypothesis reconciles with reason if the overpayment and misevaluation is due to information dissymmetry, directors are still motivated by synergisms originating from the amalgamation.

Information dissymmetries are exacerbated in cross boundary line trades due to a host of issues. Some are differences in linguistic communication, civilization, jurisprudence, regulations and ordinances, revenue enhancements, administration among several others. Therefore, it is really likely to hold rating errors in a cross boundary line M & A ; A trade.

Amalgamations, if motivated by hubris, finally suffer from victor ‘s expletive. Harmonizing to this,

The victor is the bidder who has the highest estimation in distribution, nevertheless the victor is cursed by the fact that the command was, in all likeliness, higher than the plus on house ‘s existent value.

Other Efficiency Theories

Some other theories that say amalgamations are motivated by efficiency additions are:

Differential Efficiency: This theory, presuming house A is more efficient than house B and has the capableness to better the public presentation of house B to its ain degree, says that if house A takes over house B, so efficiency of house B will better to the degree of house A. house B can non make it on its ain has there is important silent know-how involved in the procedure that it will happen tough to get.

Inefficiency Management: If there is a steadfast D in an industry that is less efficient than all other houses ( A, B or C ) in the industry, so its public presentation will better if it is acquired by any other house in the industry.

Diversification: This refers to put on the line decrease by distributing across multiple concerns and geographicss. Therefore, houses undertake concerns that are negatively correlated with the bing 1s. An statement against is that stockholders should non pay a premium for this, as they themselves can diversify their portfolio for similar benefits.

Strategic Realignment: This theory says that amalgamations take topographic point in response to environmental challenges. New capablenesss and markets can be developed internally, but it is ever less hazardous to purchase bing established organisations.

Fiscal Synergy: this theory assumes that internal financess cost lower. Therefore, if a house A ( with low internal financess but big figure of investing chances ) merges with a house B ( with big internal financess but lesser figure of investing chances ) , so they will see fiscal synergisms in the procedure. Thereby, costs of raising external capital ( flotation and dealing costs ) are eliminated.

Information and signaling

Harmonizing to this, the proclamation of amalgamation dialogues or of a stamp offer may signal the market about the health of the company. Two signifiers of this hypothesis are:

Siting on a gold mine: Tender offer disseminates information that the mark is undervalued and the offer prompts the market to appreciate the portions. This is called “ sitting on a gold mine. ” This may motivate other bidders to come in the disturbance.

Kick in the bloomerss: The offer induces the mark house direction to implement a more efficient concern scheme on its ain. This is called “ boot in the bloomerss. ” This may motivate other bidders to come in the disturbance.

Free hard currency flow hypothesis

This hypothesis was proposed by Jensen. It comes from the issue of bureau costs. He defines free hard currency flow as “ hard currency flow in surplus of sums required to fund all the undertakings that have a positive net nowadays value ” . Ideally, this free hard currency flow should be paid out to the stockholders – they ( principals ) can do better usage of the money than the company. Directors ( agents ) , nevertheless, in making so confront the hazard of decreased resources under their control and a decrease in their power. This prompts them to utilize the money in acquisitions.

Market Power

This theory propounds the exclusive intent of M & A ; As as the hungriness of companies to turn large in size. Increased size of the company provides chance to cut down competition, addition monetary values, dictate to the market and addition from economic systems of graduated table. Besides, large houses may be perceived as being able to manage larger battles and holding greater visibleness than smaller houses.

Reverse Internalization

4Firms get accomplishments and resources from cross boundary line acquisitions that are expected to be valuable in their place markets. In this instance, the experts of the mark house, when combined with that of the command house, leads to valuable new production-investment chances of the combined house.

Some theories that are particularly relevant for cross boundary line M & A ; As are:

Theory of comparative advantage

Harmonizing to this, a company/country has a comparative advantage in production if it can bring forth goods and services at a lower chance cost than another. Therefore, two companies can derive benefits if each one specializes in production of goods it has comparative advantage in and transacts those freely with the other ( Madura, 2006.

Imperfect Market Theory

This theory says that states differ in resources available for production of goods and services and those resources ca n’t be transferred freely across states. This is because there are costs are involved in reassigning these. That is why, companies seek out foreign chances in an effort to derive entree to those resources.

Product Cycle Theory:

This theory proposes that houses create merchandises and services for their place markets. However, with clip, the place markets mature and demand saturates. So, houses seek to spread out to new geographicss to derive entree to new markets for their merchandises and heighten competitory place ( Madura, 2006 ) .

Internalization theory:

Harmonizing to this theory, internalisation is expected to be good when a house is successful in taking advantage of valuable intangible assets – patents, good will, trade name, direction etc. These can non be exchanged easy due to a host of grounds. Therefore, the houses that engage in cross boundary line trades are 1s that possess these assets, the value of which is relative to the houses ‘ grade of multinationality ( Morck and Yeung, 1991 ) .

Success factors in Cross Border M & A ; A

There assorted factors that determine the success/failure of an M & A ; A including Political, Cultural, Legal, Financial, Technical, etc. In our analysis we consider the undermentioned factors that we felt were of premier importance:

Political Factors

Fiscal Factors

Cultural factors

Due Diligence

Political factors

The landscape for M & A ; A has wholly changed over the old ages doing political facets a really of import success factor in cross-border M & A ; As.

Over the past twosome of decennaries, developed states have been quickly spread outing their range into emerging markets like India and China. Emerging economic systems have benefited massively from the addition in investing activity taking to immense technological betterments and economic enlargement. Although, late the tendency has reversed and we have witnessed a monolithic investing fling by Emerging economic systems like China India and Brazil in developed parts like US and Europe. Owing to these developments, political hazard factors have gained increased importance with regard to traverse boundary line M & A ; A trades.

Government policies play a major function in finding the political costs of a cross boundary line M & A ; A trade. Policies that affect cross boundary line M & A ; A trades include prohibitions on FDI, caps on FDI investing and imposed duty rates. These policies can massively increase the costs of doing a cross boundary line M & A ; A trade. A major ground for authoritiess to use such protectionist policies is to protect their local participants from being dominated and washed off by foreign giants, which in bend corresponds to continuing employment degrees and overall economic prosperity.

Most of the protectionist policies implemented by authoritiess have been in agribusiness commodity-related sectors, natural resources and defense mechanism. We expect that in a capitalist economic system, authoritiess should non come in the manner of foreign acquirers, yet as the trade sizes have soared, they are pulling more public attending and political examination.

In some sectors like banking, this hazard of overregulation has increased after the planetary economic lag. Governments had spent enough to bail out some of the big Bankss of their several states. Now, when these companies are being acquired or merged by foreign participants, authoritiess have come under the scanner on history of blowing money from public treasury to salvage companies which could hold otherwise been sold off to foreign participants. This has prompted authoritiess to step in in these trades merely to protect their authorization in the democratic apparatus. Harmonizing to J.P. Morgan ‘s caput of investing banking for Asia Pacific “ Regulatory issues and autonomous concerns are a natural portion of big cross-border minutess and wo n’t travel off. As companies engage in such minutess, they will of course pull more attending from stockholders and regulators likewise. ”[ 5 ]

We can take a instance of M & A ; A trade which did non happen to understand the impact of political influence over such trades. The instance was failed effort of a China ‘s State-owned endeavor China National Offshore Oil Corporation Limited ( CNOOC ) to get Unocal ( a United states based oil and gas geographic expedition house ) in 2005. U.S. Congress challenged this acquisition. This challenge puts a political barrier for any foreign house to get U.S. oil companies. This barrier created by Congress resulted in significant diminution in the market value of U.S. oil companies. At last, CNOOC had to go forth the trade with heavy losingss in footings of clip and money.[ 6 ]

Fiscal factors

The chief motive of houses to travel for M & A ; A is either for value maximization or corporate enlargement[ 7 ]. In general geting houses seek to obtain greater liquidness and variegation in operations.

Inefficient houses ( in footings of profitableness, liquidness, solvency, growing, dividend payout, monetary value net incomes ratio and purchase or rating ratios ) are more likely to be acquired[ 8 ]. The findings derived for the period 1950 and 1960 show that the acquired houses tend to be comparatively unprofitable, excessively liquid, and by and large sulky. There are five important necessities of a fiscal entity-capital adequateness, plus quality, direction, net incomes and liquidness. Acquiring houses perform better than acquired houses on these indexs.

Mode of FDI entry: In developing states, cross boundary line M & A ; A is the chief manner of FDI entry. FDI flows are strongly correlated with the value of cross-border M & A ; A minutess[ 9 ]. Thus the lessening in entire cross-border M & A ; A has had a important impact on FDI flows.

Post-merger effects: From the research done by Dr. Neena Sinha[ 10 ]on 491 companies based on three twelvemonth fiscal public presentation, it is shown that

Net incomes available to stockholders and debt to equity ratio showed a important alteration in pre and post-merger fiscal place of the companies.

Change in the return on net worth, liquidness place and net income before revenue enhancement to entire income of the companies to be non statistically important.

In most of the M & A ; A instances, in the long tally the geting houses were able to bring forth value creative activity in one or the other signifier, that is higher hard currency flows, cost film editing and greater market power

However, houses show increased debt to equity ratio.

Cultural factors

Cultural integrating in amalgamations and acquisitions is one of the biggest challenges that such endeavours face. It ‘s a force powerful plenty to do the acquisition a failure. Harmonizing to one survey, civilization is the cause of 30 % of the failures in M & A ; As.[ 11 ]

What is civilization? – Long standing, mostly inexplicit shared values, beliefs and premises that influence behavior, attitudes and significance in a company.

Due diligence[ 12 ]

Due diligence is a procedure of look intoing the inside informations of a possible investing and it is normally done by investors. This probe includes assorted things like scrutiny of operation and direction and verifying the facts of the investing. Due diligence is really of import as this is critical to look into for hazards and benefits involved in any trade and it ca n’t be ignored, neglected or avoided at any cost. But this procedure has a hazard of information being leaked out among its ain employees and the mark company ‘s employees. By and large, the lone manner to cover with any leak out of information is to utilize some little dealing squads and so covering their activities with a plausible ground or a justifiable cause.

In general, there are three chief countries of due diligence: commercial, legal and rational belongings. All these countries are elaborately related to each other, but each one has some particular issues which are of peculiar importance.

Commercial due diligence: it is mostly related to set uping a clear image of ongoing concern of the mark. Areas of involvement in this due diligence type are fiscal records and gross projections, net income and loss history, hard currency flows, list of assets and liabilities, analysis of mark ‘s clients, reappraisal of provider understandings and buying patterns, reappraisal of bank histories and revenue enhancement records. All these things try to happen out the existent fiscal status of the mark by acquiring information about stock list obsolescence, fixed cost, R & A ; D disbursals, off-balance sheet liabilities, uncollectable histories receivables and revenue enhancement eventualities.

Legal due diligence: it is focused on regulative issues, ongoing cases and unusual or burdensome contract commissariats. Areas concerned are filings with local ; province and federal regulative organic structures, correspondence with lawyers ; proceedingss from board meetings ; stockholders understandings, client contracts and debt understandings. Cardinal considerations include the constitutions of clear rubric to assets, obtaining a clear position of possible employee-related affairs and covering possible environmental liabilities.

Intellectual belongings due diligence: this is concentrated on set uping what right the company may hold in assorted rational belongings and where it might trust on the rational belongings of another entity. Typical countries of involvement are patents, right of first publications and hallmark filings, description of company ‘s IP protection procedures and licencing understandings. The chief consideration is set uping the ownership rights that the mark holds in a given piece of IP. Patents, right of first publications and trade secrets tend to be the most of import types of rational belongings.

TATA Corus Deal

Tata Steel Profile[ 13 ]

Established in 1907, headquartered in Mumbai, Tata Steel has a strong place in the building, automotive and packaging markets. It produces hot and cold rolled spirals and sheets, galvanised sheets, tubings, wire rods, building rebars, rings and bearings. Tata Steel is portion of the Tata Group, India ‘s largest industrial pudding stone.

Tata Steel Limited industries and sells steel merchandises in India and internationally. The company provides steel merchandises to vehicle makers and constituent providers, and aerospace sector ; structural frames, substructure, constructing envelope, and internal tantrum out application merchandises used for warming and airing, and divider walls ; hot rolled spiral merchandises and high-gloss pre-finished steel perforated spaces for usage in domestic contraptions, illuming, furniture and office equipment, single-footing and postponing, battery instances, bake-ware, enamel-coated applications, and cosmetic pre-finished metals ; hot rolled and cold rolled sheets, wire rod and wire, subdivisions, home bases, bearings, and tubings for technology companies ; agricultural implements ; wire merchandises for usage in agriculture and fence ; and technology services, including testing, hard-on, commissioning, and concern consulting.

Tata Steel is portion of the Tata Group, India ‘s largest industrial pudding stone. It is among the top 10 planetary steel companies with major production installations in India, UK, Netherlands, Thailand and Singapore. It is now one of the universe ‘s most geographically-diversified steel manufacturers, with operations in 26 states and a commercial presence in over 50 states. As of now, runing companies within the Group include Tata Steel Limited ( India ) , Tata Steel Europe Limited ( once Corus ) , NatSteel, and Tata Steel Thailand ( once Millennium Steel ) The Tata Steel Group, with a turnover of US $ 22.8 billion in FY ’10, has over 80,000 employees across five continents and is a Fortune 500 company. The purpose of Tata Steel is to go a universe leader in low cost and high quality steel merchandises.

Corus Profile[ 14 ]

On 6 October 1999 British Steel merged withA Koninklijke HoogovensA to formA Corus Group. It became the universe ‘s third-largest manufacturer of steel prior to breasts acquisition. British Steel formed about two-thirds of the merged group. Corus was a prima European maker for steel and aluminum merchandises. Corus was four times every bit big as Tata Steel. It has major integrated steel workss at assorted locations in United Kingdom and Netherlands. It besides has turn overing Millss and tubing Millss situated at assorted parts in Europe. Corus Group turnover for the twelvemonth to 31 December 2005 was ?10.142 billion. Net incomes were ?580 million before revenue enhancement and ?451 million after revenue enhancement.

Background of the trade

In October 2006, Tata ‘s uttered involvement in geting Corus

Tata ‘s command for Corus at 455 pence/share giving a rating of $ 7.6 billion ; Corus Board approved Tata ‘s command

In November 2006, Brazilian steel shaper CSN made a antagonistic command at 475 pence /share

Finally in January 2007, an auction procedure was started

At the terminal of the auction procedure, Tata Steel announced acquisition of Corus at 608 pence a portion ; 5 pence more than CSN ‘s value of 603 pence a portion

Why the trade made sense?

From Tata Steel ‘s side

Corus had a strong presence in the European market and therefore the trade would assist Tata Steel addition entry into Europe

It would let Tata Steel entree to Patents and R & A ; D installation of Corus

The synergism would assist in accomplishing economic systems of graduated table, move will assist Tata ‘s to have among top 10 steelworkers of the universe

Besides the trade would take to a diversified merchandise mix for the Tatas

If Tata were to make from scratch 19 million dozenss of steelmaking capacity comparable in quality to what Corus possesses it would hold ended up puting 70-85 % more than it had paid.Also a Greenfield venture involves a batch of legal, proficient, environmental clearances and issues

From Corus side

European market was already saturated, the trade would take to expanded planetary range for Corus

Corus had a high cost of production and therefore through this trade Corus can besides entree to Tata ‘s low cost fabrication installations

It can besides derive entree to raw stuff at lower cost

It besides had shriveling net incomes and this trade would let it to accomplish lower costs and economic systems of graduated table

Financial Details

Deal Facts

Acquisition day of the month: April 2007

Deal Value: US $ 12.11 Billion

Initial Bid:455 pence per portion when stock monetary value was 390 pence per portion

Final Bid Price:608 pence per portion

Corporate Structure for the trade

A keeping company was set up in Singapore to fund the Corus acquisition. This company invested money in Tata Steel U.K the keeping company for Corus acquisition.

The long term funding form for the net acquisition consideration of Corus was $ 12.9 billion and Tata Steel UK was funded in the long term from the undermentioned beginnings:

Equity capital from Tata Steel- $ 4.10 billion

Long-run debt from pool of Bankss $ 6.14 billion

Quasi-equity support at Tata Steel Asia Singapore $ 1.25 billion

Long-run capital support at Tata Steel Asia Singapore 1.41 billion

Entire $ 12.90 billion.

Key fiscal values ( Before and after the trade )

a ) D/E Ratio

For TATA steel, D/E ratio was ever & lt ; 1 ; doing Equity greater than Debt. However D/E ratio increased after acquisition procedure started and became highest in Jan-08. After that D/E ratio is diminishing due to increased net incomes from acquired entity and payback of loans.

B ) Higher hard currency flow

Description: d4fbdbb1-951f-4b72-8309-3188520a9081

Decrease in ROCE started in FY-04, which it was unable to increase even after station acquisition. The chief ground is immense capital and debt maintaining the ROCE down. On the other manus, post-acquisition, existent gross surpassed the projected gross and net income is increasing. But this ca n’t be said whether it is due to Corus works or TATA Steel ain works.

degree Celsius ) Value Maximization

Post-merger there is steep addition in TATA Steel ‘s assets. This is due to 100 % interest acquired in Corus. But in the same manner, liability besides became dual after acquisition doing a immense force per unit area on company to refund its debt.

vitamin D ) Market position

In India, it is common that after acquisition, geting steadfast enjoys crisp addition in price-to-earning ( P/E ) ratio. This is because, in India variegation is perceived as good by investors and their outlooks from company stocks increases, even though presently they are non gaining existent returns on their stock. But TATA Corus trade was non able to keep true on the above fact. There is crisp decrease in P/E ratio. The graph is immense zigzag demoing immense uncertainness in the market about the trade.

Price-to book value ( P/BV ) is tantamount to Tobin ‘s Q in macroeconomic footings. Post amalgamation, decrease in P/BV ratio signifies that market value of acquired plus is less than recorded value. One of the possible grounds for decrease in P/BV value is non able to derive from the synergisms gained during acquisition. Decrease in P/BV ratio is true index that acquisition is non so good and geting house is will non be able addition just return for acquired entity in the short run..

Cultural Issues with the trade

TATA followed the light method of integrating. It retained the top direction of Corus and formed the integrating and undertaking forces with equal representation from both Tata and Corus. Cross cultural communicating preparation was organized for Corus employees to understand Indian civilization. Tata ‘s besides leveraged on their similarities. Both for illustration had uninterrupted betterment plans viz. ASPIRE and The Corus manner. Corus besides sought the aid of civilization and communications consultancy Communised to present a series of cultural consciousness programmes on making concern with India. It focused on making concern with India. A Strategy and Integration Committee was constituted that is chaired by the Group Chairman. This commission footing reviewed advancement on the scheme and integrating route map, to guarantee that cardinal mileposts were being met.

Synergies from the trade

This trade made Tatas the 6th largest steelworker globally. The trade would let Tatas to hold a important presence in both emerging and developed economic systems. Tatas have a important presence in Asia while Corus has a presence in Europe. The trade would assist the incorporate entity to derive entree to both the markets. The combined entity besides has a strong presence in building, automotive and boxing market sectors. Tata Steel has extremely efficient upstream operations while Corus has value-added downstream merchandises. The combined entity would acquire entree to both. The combined entity would besides acquire benefit of Corus ‘s presence in R & A ; D and engineering.

Did Tata overpay for Corus acquisition

After the trade of Corus acquisition was finalized, Tata steel faced a dip in its portion monetary values. Investors believed that the trade had left Tata with a high load of debt. In an effort to seize the trade, Tata paid more than the existent worth of Corus, harmonizing to investors. This occurred because of competition with the Brazilian house which was besides seeking to get Corus. It is estimated that Tata paid 20 % more than the existent worth.[ 15 ]

But the company does non believe that it has overpaid. Before the trade, it was a periphery participant with 56th rank in the universe on the footing of volume of steel production. After the trade, it became 5th largest steel manufacturer with a capacity of 24 MPTA. The trade gave Tata an entree to the mature markets of Europe and a planetary acknowledgment. Apart from that, it gained the top of R & A ; D capacities of Corus. Corus has strong trade name trueness and good distribution web in Europe. Corus, with one-year grosss of 9 billion lbs, has multi-location installations and has a world-wide work force of 41,100 employees. A Constructing a Greenfield works could hold taken Tata up to 5 old ages and the investing could hold been higher. The steel industry has a promising hereafter as monetary values are turning by 5 % twelvemonth by twelvemonth and this growing is supposed to be sustained. It should be noted that the debt taken for this trade is traveling to be serviced by the net income borders of Corus, therefore it will hold really less impact on Tata Steel ‘s long term public presentation. And the most of import thing for traveling for the trade was the menace of consolidation by the industry. If Tata would non travel for this trade, it could hold been acquired by bigger participants in the industry and this could ache the really being of Tata Steel.[ 16 ]

Post-acquisition impact

Ever since the acquisition, the UK steel production has fallen. Indian operations of Tata Steel produce less than half of the steel as compared to European operations. But they have still accounted for more than 50 % of the company ‘s entire net incomes. Though the Gross debt has moved up for Indian operations, the amalgamate D/E ratio has moderated as compared to FY 08. In FY10, Indian operations reported a net income of Rs 5,000crore whereas European operations reported losingss of Rs 2,000 crore. Between FY08 and FY11, adjusted net net incomes slipped from Rs 7,359 crore to Rs 6,560 crore. The basic job in this acquisition is that the European operation has been unable to go through on high raw-material costs to stop consumer due to weak demand. To turn to this state of affairs, Tata Steel has purchased Fe ore and coking mines in Canada, Africa and Australia. It is besides selling unprofitable operations and other assets. Tata Steel ‘s domestic militias will merely assist fund its acquisition programs. Europe is traveling to be a ambitious market. Indian operations will hold to drive up growing. Besides investors in the Tata Steel stock have fared every bit good as the Sensex in the last four old ages. The stock has gained 21 per cent absolute addition since February 2007.

Tata – JLR trade

Tata Motors

Tata Motors Limited is India ‘s largest car company. It is the leader in commercial vehicles in each section, and among the top three in rider vehicles with merchandises in the compact, midsize auto and public-service corporation vehicle sections. It is the universe ‘s 4th largest truck and coach maker[ 17 ].

Through subordinates and associate companies, Tata Motors has operation installations in the UK, South Korea, Thailand, Spain and South Africa[ 18 ]. Some of its acquisitions and Joint ventures are as follows-



Kind of association

Reason of association


Daimler Benz AG, West Germany

Joint venture

To fabricate average commercial vehicles.



Telcon Construction Equipment co. ltd.

Technical coaction

Joint Venture

To acquire entree to engineering for fabrication of hydraulic excavators


Cummins Engine Co. Inc.

Joint venture

For the industry of high HP and emanation friendly diesel engines.


Daewoo Commercial Vehicle Company, South Korea


Company ‘s planetary programs to cut down domestic exposure and to spread out the merchandise portfolio


Tata MarcoPolo Motors Ltd ( TMML )

Joint Venture

To fabricate fully-built coachs and managers for India and choice international markets.


Fiat India Automobiles

Joint Venture

To derive entree to Fiat ‘s Diesel engine engineering


Tata Hispano Motors Carrocera S. A.


To construct to the full built coach section,

Jaguar and Land Rover

Jaguar Cars Ltd was a British luxury and athleticss auto maker, headquartered in Whitley, Coventry, England. Jaguar autos today are designed in Jaguar Land Rover ‘s technology Centres at the Whitley works in Coventry and at their Gaydon site in Warwickshire, and are manufactured in Jaguar ‘s Castle Bromwich assembly works near Birmingham[ 19 ].

Jaguar was started as the Swallow Sidecar Company in 1922, originally doing bike sidecars before developing rider autos.

Jaguar merged with the British Motor Corporation ( BMC ) , to organize British Motor Holdings ( BMH ) in 1966. After fusion with Leyland, which had already taken over Rover and Standard Triumph, the subsequent company so became the British Leyland Motor Corporation ( BLMC ) in 1968. Fiscal problems led to effectual nationalisation in 1975 and the company became British Leyland, Ltd ( subsequently merely BL plc. )[ 20 ].

In the 1970s, the Jaguar and Daimler trade names formed portion of BL ‘s specializer auto division or Jaguar Rover Triumph Ltd until reorganisation happened in the early 1980s, which saw most of the BL volume auto fabrication side going the Austin Rover Group, which did n’t include Jaguar.

In 1984, Jaguar was drifted off as a separate company on the stock[ 21 ].

In 1999 it became portion of Ford ‘s new Premier Automotive Group along with Aston Martin, Volvo Cars and, from 2000, Land Rover.

Ford purchased Land Rover in May 2000, after that it has been closely associated with Jaguar. In many states Jaguar and Land Rover have shared gross revenues and distribution web. However operationally the two companies were efficaciously combined under a common direction construction.

Land Rover was a British auto maker with its central offices in Gaydon, Warwickshire, United Kingdom which focuses in four-wheel-drive vehicles. Land Rovers are presently assembled in the company ‘s Halewood and Solihull workss, with research and development taking topographic point at JLR ‘s Gaydon and Whitley technology Centres.[ 22 ]

Prior to 1978, it was a merchandise line of the Rover Company which was so engaged into the Rover-Triumph division of the British Leyland Motor Corporation ( BL ) following Leyland Motor Corporation ‘s purchase of Rover in 1967.

The success of the original Land Rover series theoretical accounts, and subsequently on the Range Rover in the 1970s in the center of BL ‘s good documented concern problems encouraged the constitution of a separate Land Rover company but still under the BL umbrella, staying portion of the subsequent Rover Group in 1988 under the ownership of British Aerospace after the remains of British Leyland were broken up and privatized.

In 1994 Rover Group plc. was so acquired by BMW.

In 2000 Rover Group was divided by BMW and Land Rover was sold to Ford Motor Company, going portion of its Premier Automotive Group.

Rational for the trade

From Ford ‘s side

The trade made sense for Ford due to multiple grounds:

Ford was in the center of a painful period, detaching dearly-won units and workers in the United States.

For Ford, the move sheds two European luxury trade names that had become a retarding force on hard currency. Particularly challenging was Jaguar, into which Ford sank about $ 10 billion seeking to resuscitate the trade name after passing $ 2.5 billion to purchase it in a trade that closed in 1990[ 23 ].

Land Rover was thought to do a net income, but Jaguar had been lossmaking for old ages. The two trade names had been a immense fiscal drain on Ford. It lost $ 15 billion from 2006-2008.

Ford wanted to concentrate on incorporating Ford trade name globally instead than giving less attending to Jaguar, Land Rover and Volvo trade name. They wanted to turn around the company by refocusing the car manufacturer on its nucleus trade names.

Ford besides needed hard currency. They lost $ 2.7 billion in 2007 and posted a $ 12.7 billion loss for 2006.[ 24 ].

From Tata Motors side

It was an chance to fall in in two fast turning car sectors.

Increase concern diverseness across market and merchandise

LR provide a natural tantrum for TML ‘s SUV section

While Jaguar had a assorted repute, both were still good historic trade names. Ford had propelled in a great trade of hard currency to better quality and it was merely a affair of clip before this made a difference.

JLR had really good car workss. Thus it was an chance to spread out its presence in the planetary markets for which foreign participant have formed local confederations.

There was a staunchness of the traders despite losingss over the past four-five old ages.

Jaguar offered a scope of Luxury vehicles to broaden the trade name portfolio. Jaguar autos had already started traveling up the rankings. Besides that, there a line of upcoming great new theoretical accounts[ 25 ].

JLR had a good technology base and a passionate and committed group of people desiring to make new merchandises[ 26 ].

Tangible and Intangible assets

100 % interest in Jaguar and LR concern with most of import intangible asset- the two historic trade names.

Contribution of $ 600M by Ford to JLR pension program

Get entree to Ford ‘s intercrossed and low emanation powertrain engineering

Two advanced design centres in the UK and fabrication workss.

A world-wide web of 26 national gross revenues companies.

IPR of all engineerings transfer to JLR and ageless royalty free licence on engineering shared with Ford.

Ford ‘s recognition continue to back up gross revenues of JLR for following 12 months

Transactional inside informations

As portion of the dealing trade, Ford signed up to go on to provide Jaguar Land Rover for differing periods with powertrains, stampings and other vehicle constituents, in add-on to a scope of engineerings, such as environmental and platform engineerings.

Ford had to supply technology support, including research and development support, information engineering, accounting and other services. In add-on, Ford Motor Credit Company provided funding for Jaguar and Land Rover traders and clients during a transitional period, which varied by market, of up to 12 months.

The purchase monetary value was more than the market expected but still about half what Ford originally paid for the trade names several old ages ago. Tata motors had to pay $ 2.3 billion for the two trade names that cost Ford $ 5.3 billion.

The trade compelled Ford to pay about $ 600 million into the Jaguar-Land Rover pension fund on shutting, so Ford will sack merely approximately $ 1.7 billion[ 27 ]

Background of the trade

Bidding procedure


Ford announced to sell JLR


Major leagues bidders were identified

Top bidders

TATA- $ 2.3B ; M & A ; M- $ 1.9B


TML was preferred bidder


Ford agreed to sell JLR to TML


Acquisition completed

Private equity houses such as Alchemy Partners of the UK, TPG Capital, Ripple wood Retentions, Cerberus Capital Management and One Equity Partners of the US, Tata Motors of India and a pool consisting Mahindra and Mahindra and Apollo Management wholly ab initio expressed involvement in buying the trade names from the Ford Motor Company.

Before the sale was announced, Anthony Bamford, president of British excavator maker JCB had expressed involvement in buying the company in August 2006, but backed out upon larning that the sale would besides affect Land Rover, which he did non wish to purchase. During the command procedure, India ‘s car giant M & A ; M and TML was top bidders. On Christmas Eve of 2007, Mahindra and Mahindra backed out of the race for both trade names, mentioning complexnesss in the trade[ 28 ].

Finally TML was top bidder and so Ford announced to sell JLR unit to it at offering monetary value of $ 2.3B. The whole acquisition procedure closed in June, 2008 and JLR became the portion of TML. Thus TML got 100 % interest in JLR for US $ 2.3B on cash-free debt-free footing.[ 29 ]

How TML raised financess

TML raise $ 3B through span loans for 15 months from a clasp of Bankss including JP Morgan, Citibank and SBI. Initially recognition evaluation companies took a negative mentality towards this trade due to immense debt demand in the fiscal crisis clip.

After finalisation of trade, TML used multiple fiscal beginnings including ordinary equity portion ( 2200 crore ) , Nonconvertible unsecured bonds from Indian fiscal establishments ( 4200 crore ) and staying through exchangeable penchant portions.

Key fiscal values ( Before and after the trade )

a ) D/E ratio:

There is much fluctuation in D/E ratio before and after the acquisition. Before FY-08 ( amalgamation was finalized in Jun, 2008 ) D/E ratio was & lt ; 0.8 ; meaning Debt was less than Equity. But after the acquisition, D/E ratio increased and became & gt ; 1 till FY-10. It was due to debt taken by TML for acquisition. After that D/E ratio is diminishing due to increased net incomes from acquired entity and payback of loans.

B ) Higher hard currency flow:

Description: e5dac554-f050-4a59-8c52-640687784045

Although station acquisition there is a small decrease in ROCE, but this consequence was temporarily. After FY-09, ROCE began to increase. But till now, it has non reached earlier degree of 30 % . The chief ground is immense capital and debt maintaining the ROCE down. On the other manus, station acquisition, existent gross surpassed the projected gross and net income is increasing. So we can state that trade fulfilled the outlook of company and provided immense hard currency influx.

degree Celsius ) Value maximization:

Post-merger there is steep addition in TML ‘s assets. This is due to 100 % interest acquired in JLR. Due to external debt, liability besides increased but this was impermanent and after FY-10, it is coming down. Therefore steadfast addition high plus increment post-merger.

vitamin D ) Market position:

In India, it is common that after acquisition, geting steadfast enjoys crisp addition in price-to-earning ( P/E ) ratio. This is because, in India variegation is perceived as good by investors and their outlooks from company stocks increases, even though presently they are non gaining existent returns on their stock. Traveling through same way, TATA Motors besides gain steep addition in its P/E ratio.

Price-to book value ( P/BV ) is tantamount to Tobin ‘s Q in macroeconomic footings. Post-merger, increase is P/BV ratio signifies that market value of acquired plus is greater than recorded value. One of the possible grounds for increase in P/BV value is synergisms gained during acquisition. Increment in P/BV ratio is true index that acquisition is successful and geting house is able to derive just return for acquired entity.

Synergies from the trade

The synergisms that Tata motors will accomplish can be loosely divided into 5 categories-

Supply concatenation synergies- As portion of trade, TML ( Tata Motors Limited ) besides got 26 national gross revenues companies in the UK and a huge trader web in the United states[ 30 ], UK and remainder of Europe. This will enable TML spread out their planetary supply concatenation for other merchandises excessively. On the flipside, TML ‘s huge trader web in South and south-east Asia will assist JLR spread out its planetary footmark.

Geographic Synergies- Most of JLR ‘s gross comes from US ( 30 % of volumes ) and Western Europe ( 55 % of volumes ) . TML ‘s expertness and resources, every bit far as other parts are concerned, can assist JLR in diversifying its gross resources, cut downing dependance on twosome of geographic countries, hence cut downing hazard. The opposite is true for TML, with most of its gross coming from India and some from South East Asia.

R & A ; D synergies- JLR has significantly more technological expertness than TML in research and development. They besides have the substructure to carry on R & A ; D, for illustration the two advanced design and technology Centres that TML got as portion of the trade. This will assist TML in non merely get the better ofing the technological challenges it faces ( like the noise and quiver job in Indica or maintaining up with of all time stricter emanation criterions ) , but it will besides enable them to develop merchandises that can dispute planetary car fabrication giants. Along with that, it will assist them develop engineerings that help them recognize their ain schemes. For illustration, TML is now working on an engine that will be fit for both their Indian offerings and EU offerings.

Cost synergies- Material costs are a really large ball of entire costs of car fabrication. Reducing them is a important portion of cost film editing. Corus steel, which is besides owned by Tata, has been a provider of steel worldwide and Tata steel itself is one of the universe ‘s most cost effectual steel manufacturers. Geting stuff from them will cut down costs of fabrication.

Cross-subsidiary synergies- Tata Consultancy Services ( TCS ) , Corus and Tata engineerings all have some expertness in relation to car fabrication industries. TCS has been confer withing car giants like Chrysler, Ferrari and Hyundai. Corus has been a provider for long in car industry. Similarly, Tata engineerings have expertness in technology and design of assorted car constituents.

The cumulative expertness of all these subordinates can ensue in important synergisms and cost economy.

Cultural factors

While TML ( Tata Motors Limited ) did n’t confront unsurmountable cultural jobs while incorporating JLR, they however faced some jobs.

Fear of negative trade name perceptual experience in dealers- Jaguar traders in US was ab initio discerning about the impact of the acquisition of a premium trade name by an Indian company. They were of the sentiment that the acquisition would ‘cast uncertainty over the viability of the trade name.[ 31 ]

Employee apprehensivenesss and passage problems- The employee needed to be assuaged because of the frights that the passage might take to occupation losingss or alteration in other footings of battle. They were satisfied when TML promised that there would be no alteration in any footings of employment and when Ford agreed to lend $ 600 million in the pension fund.[ 32 ]It was besides ensured that the on-going production programs would non be affected during the passage period.

Long term programs and trade name identity- Bing a luxury trade name ( Jaguar ) and a trade name equivalent word with quality ( Land rover ) , both of these trade names have had a particular individuality in the heads of the consumers and a proud association for employees. This raised frights that the JLR unit might be to the full absorbed into TML and will no longer stay a separate unit and maintain its individuality. TML calmed these frights by stating that they will back up JLR concern program, including market & A ; fabrication programs and concern marks. They said that they recognized that the two planetary trade names needed to maintain their individuality, design and proficient independency[ 33 ]

Post-Acquisition Impact

Soon after the acquisition in 2008, Tata Motors found itself burdened with a debt of Rs. 21,900 crore, a painful state of affairs for a company that had been virtually debt free. It was combined with the job of planetary lag of economic system and separation of JLR direction from one organisation to the other. Tata Motors was in pressing demand of money, and Bankss were non able to give them. In the fiscal ended March 2009, Tata Motors posted its first one-year loss in at least seven old ages after gross revenues at the luxury units plunged amid the planetary slack. The amalgamate net loss was Rs. 2,500 crore in the twelvemonth ended 31 March, compared with net income of Rs. 2,200 crore in the twelvemonth earlier. The JLR unit made a pre-tax loss of Rs. 1,800 crore as unemployment and the fiscal crisis damped gross revenues in the US and Europe[ 34 ].

Hence they followed a “ Three grade theoretical account ” with the aim of “ Making JLR profitable ”

Tier-1: Their short term end was to keep liquidness. Tata Motors besides embarked on a program to deprive bets in group companies to raise hard currency: In September 2008, it sold a 1.3 % keeping in Tata Steel Ltd to keeping company Tata Sons Ltd for a entire Rs. 485 crore. In November 2008, the board approved a Rs. 4,147 crore rights offer, which was completed in June this twelvemonth. All returns were directed into Tata Motors to do JLR profitable[ 35 ].

Tier -2: Mid-term mark was to cut down costs and formation of 10-11 members Cross Functional squad with a figure of direction alterations, including new caputs at JLR. The programme besides saw the work force being cut-down by around 11,000 from a immense work force of 27,000 at JLR[ 36 ].

Tier-3: A long-run end that runs until 2014 was drawn up, concentrating on new theoretical accounts and elating the bing 1s.

The acceptance of this theoretical account lead to the undermentioned consequences:

In the first 10 months after the coup d’etat the Birmingham-based luxury auto shaper noted ?280m losingss. But JLR ‘s net income came in at ?221m – a important betterment from last twelvemonth ‘s ?64m[ 37 ].

The parent group reported net net incomes of 19.9bn rupees ( ?272m ) for the three months to the terminal of June, 2010 compared with a loss of 3.3bn rupees in the same period last twelvemonth. Grosss shot up by 64 % to 271bn rupees in 2010[ 38 ].

Though JLR contributed 75 % of gross and 91 % of net incomes to Tata Motors quarterly consequences, its India unit saw net incomes halve. JLR gross revenues grew 34 per cent to 83,452 units in 2011[ 39 ].

In 2012, JLR has generated another 1,000 occupations at its site in Halewood so that it can run into the demand for its Evoque and Freelander theoretical accounts.

The growing has been so singular that the British luxury vehicle division now books for near 65 % of Tata Motors ‘ gross and every bit much as 90 % of its net incomes. JLR ‘s public presentation has been a cardinal driver of its stock over the last two old ages. For e.g. , JLR gross revenues last month were down 26 % , compared to gross revenues in March and the stock excessively declined 22 % . However, over the Aug-March period ( August 2011 – March 2012 ) , the stock jumped 98 % , with 72 % rise in JLR gross revenues[ 40 ].