Consumer awareness in stock markets


Aziz Ahmed Kagzi

DhirubhaiAmbaniInstituteOfInformation AndCommunicationTechnology,Gandhinagar

201312083 @



On Site Supervisor



Abstract –Thispapersgivesan penetration intotheundertakingthat wasgiventomeas a portion ofmyinternshipandpreparationperiod.Thispapersincludesmaintainandheaderupwith theturningcompetitionfromtheassorted onlinetradingsuppliers,companydemandstohappenpossibleclients,besides the newinvestorsand fulfilltheirdemands.Theundertakingbesidesaids inunderstandingthetendencyofthebooksofthe peculiarsector( bankingsector )indifferentmarketstatus.Allthese stairssaidme tounderstandhowtoheaderup withdifferenttypesofpeopleandtheirdiversifieddemandandsatisfactiondegree.


Stock trading has evolved enormously. Since the really first Initial Public Offering ( IPO ) in the thirteenth century, having portions of a company has been a really attractive inducement. Most of the recent promotions with the trading have been due to the

Internet. The Internet has allowed on-line trading. In contrast to the yesteryear where merely those who could afford the expensive stock agents, anyone who wishes to be active in the stock market can now make so at a really low cost per dealing. Trading can even be done through Computer-Mediated Communication ( CMC ) usage of nomadic devices such as manus computing machines and cellular phones. The stock market has grown so that some argue that it represents a state ‘s economic system. This growing has been enjoyed mostly to the credibleness and repute that the stock market has earned.

  1. Purpose

There is turning competition between securities firm houses in station reform India. For investor it is ever hard to make up one’s mind which securities firm house to take. Since this industry is turning holding growing rate that pull me for making in this field that I can garner more and more cognition about the portion market. It was the great experience in that field. Research was carried out to happen that which securities firm house, people prefer and to calculate out what people want while puting in stock market. This survey suggests that people are loath while puting in stock and trade good market due to miss of cognition. Main intent of investing is returns and liquidness, trade good market is less preferred by investors due to miss of consciousness. The major findings of this survey are that the people are interested to put in stock market but they have deficiency of cognition. Through this study we were besides able to understand, what are our Company’s strong and weak points, on the footing of which we come to cognize what can be the footing of fliping to a possible client.

  1. Scope

I would wish to state that now a twenty-four hours on line trading is a flourishing field for investor because they can bring forth more returns as compared to other Fieldss. I got experience sing on line trading when I went to market for study because I met no of individual for cognizing consciousness of on line trading, Dmat history, and comparative analysis between different stock agents.

This undertaking will assist for those who do non hold the cognition about the trading and services offered by the different agent company. It will besides assist for the people who are interested in the trading and in portion market.

This will besides helpful for the company because it is incorporating the concerted analysis of the different agent company, it besides contains the strong and weak points of company. By that manner they can take their failings and can add more and more costumiers in their series because people are confronting a batch of job sing on-line trading.

Hence this undertaking has multidimensional range

  1. Aim

To cognize about the consciousness of the consumers towards stock agents and portion market. To analyze the market portion of company in the Share market and place the countries of competitory advantage over other participants. To analyze about consumer consciousness & A ; satisfaction, about operational Services & A ; processs of company. To analyze about the troubles faced by the clients/trades while merchandising with company. To place the blank in the present system proposing the steps betterment in current Trading system. To analyze about the on line terminus footings and Dmat history of company.

  1. DEMATERIALISATIONDematerialization is the procedure of change overing physical portions ( portion certifications ) into an electronic signifier. Shares one time converted into dematerialized signifier are held in a Demat history.
  1. DematerializationProcedure

An investor holding securities in physical signifier must acquire them dematerialized, if he intends to sell them. This requires the investor to make full a Demat Request Form ( DRF ) which is available with every DP and submit the same along with the physical certifications. Every security has an ISIN ( International Securities Identification Number ) . If there is more than one security than the equal figure of DRFs has to be filled in. The whole procedure goes on in the undermentioned mode:


The procedure of acquiring the securities in an electronic signifier, converted back into the physical signifier is known as Rematerialisation. An investor can rematerialize his portions by make fulling in a Remat

Request Form ( RRF ) . The whole procedure goes on as follows:

  1. ToolANDTechnologyUSED


Index value = ? ( market cap of securities ) /index factor

2.InvestorTerminal( IT )

Investor Terminal is equity merchandising terminus for low volume bargainer. This is web based terminus and could entree from anyplace. This merchandise provides limited characteristics in

comparing of Trader Terminal, which is another merchandise provided by 5Paisa.

  1. Trader Terminal( TT )

Few popular characteristics of bargainer terminus are:

  • Fast trade executing with instant trade verification.
  • Live cyclosis quotation marks and monetary value ticker on any figure of stocks.
  • Intra twenty-four hours charts, updated unrecorded, tick-by-tick.
  • Live border, place, marked to market net income & A ; loss study.
  • Set any figure of monetary value qui vives on any figure of scrips.
  • Flexibility to custom-make screen layout and scene.
  • Facility to custom-make any figure of portfolios & A ; ticker lists.
  • Facility to call off all pending orders at one chink.
  • Facility to square off all minutess at one chink.
  • Top Gainers, Top Losers, Most Active, updated unrecorded.
  • Index information ; index chart, index stock information live.
  • Market deepness, i.e. Best 5 commands and offers, updated unrecorded for all stocks.
  • Online entree to both histories and DP to look into live updated Order and Trade Book.
  • Facility to put after market orders.
  • Online fund transportation installation from taking Banks including ICICI, HDFC, CITI and UTI Bankss.
  • On-line intra-day proficient calls.
  • Historical charts and proficient analysis tools.
  1. Restriction

The assorted Restrictions are: —

  • LackofconsciousnessofStockmarket: – Since the country is non known before it takes batch of clip in converting people to get down puting in portions chiefly in ( Initial Public Offerings ) IPO’s.
  • Largelypeoplecomfywithtraditionalagents: – As people are making merchandising from their several agents, they are rather comfy to merchandise via phone.
  • LackofTechnoSavypeopleandhaplesscyberspaceincursion: – Since most of the people are rather experienced. They are non techno. savy and besides internet incursion is hapless in India.
  • Somerespondentsareunwillingtotalk: – Some respondents either do non hold clip or willing does non react as they are rather annoyed with the phone call.
  • Inaccurate Leads: —Sometimes leads are provided which had mistake in it which varies from merely 5 digit phone figure to wrong phone figure.
  • Misleadingconstructs: –Some people think that Shares are excessively hazardous and merely another name of gamble but they don’t cognize its non at all that hazardous for long investors.

On the footing of the survey it is found that company has better services Provider than the other stockbrokers because of their timely research and Personalized advice on what stocks to purchase and sell. Company provides the installation on line trading every bit good as relationship director installation for encouragement and protects the involvement of the investors. It besides provides the information through the cyberspace and nomadic qui vives that what IPO’s are coming in the market and it besides provides its research on the hereafter chance of the IPO. Study besides concludes that people are non much aware of trade good market and while it’s traveling to be biggest market in India. The company should besides form seminars and similar activities to heighten

the cognition of prospective and bing clients, so that they feel more comfy while puting in the stock market. The consciousness of equity market is non up to Markss among the people for which people is non pulling in this market.

But the hereafter is bright of the equity market in the approaching future.If we do more and more activities sing equity market and common financess so we can add more and more clients for company.


It gives me great pleasance to show the undertaking study entitled “Online trading of shares” .

Preservation, inspiration and motive have ever played a cardinal function in the success of any venture. In the present universe of competition and success, preparation is like a span between theoretical and practical working ; volitionally I prepared this peculiar Undertaking.

I would wish to thank my onsite wise man Mr. Tejas Shah and Royal Technosoft for invariably steering, actuating and promoting me.

I besides thank my undertaking Guide for giving me their valuable inputs for the undertaking.

Last but decidedly non the least my gratitude goes to Prof.PhosphorusMeterJat( Project Coordinator, M.Sc.IT-2015 ) andProf.MaitrayeeMukerji( Project Coordinator, M.Sc.IT-2015 ) for their valuable support for trainee’s professional.

  1. RoentgenEFERENCES
  • Hypertext transfer protocol: //WWW.CAPITALINE.COM
  • Hypertext transfer protocol: //WWW.SHAREKHAN LTD.COM
  • . Hypertext transfer protocol: //WWW.HDFCSECURITY.COM
  • Hypertext transfer protocol: //WWW.KARVY.COM
  • Hypertext transfer protocol: //WWW.BSEINDIA.COM
  • Hypertext transfer protocol: //WWW.INDIAINFOLINE.COM/