Best Online Trading Account- Width and Cost Analysis

| | |[pic] | | |BEST ONLINE TRADING ACCOUNT | | | |WIDTH AND COST ANALYSIS | | WEALTH AND INVESTMENT MANAGEMENT : (MGT-216) Submitted to: Dr.

Shweta Anand By: HukumSingh Devendar Gautam Naveen Kumar Vijay Singh Vikash Chaudhary Yashpal SCHOOL OF MANAGEMENT GAUTAM BUDDHA UNIVERSITY

GREATER NOIDA CONTENTS TOPIC 1. Executive Summary 2. Introduction Background of Stock Exchange in India 3. Theory of Share Market 4. Major Players 5. Methodology of Study 6. Objectives of Study 7. Comparative Study of Online trading portals 8. Conclusion 9. Reference EXECUTIVE SUMMARY This project as a whole can be divided into two parts. ? First part gives an insight about online trading and Dematerialization account. What is share trading and how buying and selling takes place. For trading, it is mandatory for us to have a demat or dematerialization account.

How to open a demat account and what all documents are required was part of our study. Various terms used in share market such as bears and bulls, intraday, delivery, settlement, index, etc. ? The second part of project represents the major players of India and a small comparative analysis has been done on their basis of services given by these different online trading portals with their brokerage rates, annual maintenance charges, account opening charges and customer base. INTRODUCTION Background of Stock Exchange of India The emergence of stock market can be traced back to 1830.

In Bombay, business passed in the shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the oriental bank and the old bank of Bombay and shares of cotton presses. In Calcutta, Englishman reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta newspaper printed the quotations of banks like union bank and Agra bank. It also quoted the prices of business ventures like the Bengal bonded warehouse, the Docking Company and the storm tug company.

Between 1840 and 1850, only half a dozen brokers existed for the limited business. But during the share mania of 1860-65, the number of brokers increased considerably. By 1860, the number of brokers was about 60 and during the exciting period of the American Civil war, their number increased to about 200 to 250. The end of American Civil war brought disillusionment and many failures and the brokers decreased in number and prosperity. It was in those troublesome times between 1868 and 1875 that brokers organized an informal association and finally as recited in the Indenture constituting the “Articles of Association of the Exchange”.

On or about 9th day of July,1875, a few native brokers doing brokerage business in shares and stocks resolved upon forming in Bombay an association for protecting the character, status and interest of native share and stock brokers and providing a hall or building for the use of the members of such association. As a meeting held in the broker’ Hall on the 5th day of February, 1887, it was resolved to execute a formal deal of association and to constitute the first managing committee and to appoint the first trustees.

Accordingly, the Articles of Association of the Exchange and the Stock Exchange was formally established in Bombay on 3rd day of December, 1887. The Association is now known as “The Stock Exchange”. The entrance fee for new member was Re. 1 and there were 318 members on the list, when the exchange was constituted. The numbers of members increased to 333 in 1896, 362 in 1916and 478 in 1920 and the entrance fee was raised to Rs. 5 in 1877, Rs. 1000 in 1896, Rs. 2500 in 1916 and Rs. 48,000 in 1920. At present there are 23 recognized stock exchanges with about 6000 stock brokers.

Organization structure of stock exchange varies. 14 stock exchanges are organized as public limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock exchanges have been permanent recognition. Others have to seek recognition on annual basis. These exchange do not work of its own, rather, these are run by some persons and with the help of some persons and institution. All these are down as functionaries on stock exchange. These are 1. Stockbrokers 2. sub-broker 3. market makers 4.

Portfolio consultants etc 1. ) Stockbrokers Stock brokers are the members of stock exchanges. These are the persons who buy, sell or deal in securities. A certificate of registration from SEBI is mandatory to act as a broker. SEBI can impose certain conditions while granting the certificate of registrations. It is obligatory for the person to abide by the rules, regulations and the buy-law. Stock brokers are commission broker, floor broker, arbitrageur etc. Detail of registered brokers |Total no. of registered brokers as on 31. 03. 2008 |Total no. of sub-brokers as on 31. 03. 008 | |9000 |24,000 | 2. ) Sub-broker A sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists the investors in buying, selling or dealing in securities through stockbroker. The broker and sub-broker should enter into an agreement in which obligations of both should be specified. Sub-broker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he must fulfill certain rules and regulation. 3. ) Market Makers

Market maker is a designated specialist in the specified securities. They make both bid and offer at the same time. A market maker has to abide by bye-laws, rules regulations of the concerned stock exchange. He is exempt from the margin requirements. As per the listing requirements, a company where the paid-up capital is Rs. 3 crore but not more than Rs. 5 crore and having a commercial operation for less than 2 years should appoint a market maker at the time of issue of securities. 4. ) Portfolio consultants A combination of securities such as stocks, bonds and money market instruments is collectively called as portfolio.

Whereas the portfolio consultants are the persons, firms or companies who advise, direct or undertake the management or administration of securities or funds on behalf of their clients. THEORY OF SHARE MARKET Stock Exchange: A common platform where buyers and sellers come together to transact in shares and stocks. Electronic Trading: Eliminates the need for physical trading floors. Brokers can trade from their offices using fully automated screen based processes. Their workstations are connected to a stock exchange’s central computer via satellite using Very Small Aperture Terminus (VSATs).

The orders placed by the brokers reach the exchange’s central computer and are matched electronically. Stock Exchanges in India: The stock exchange Mumbai (BSE) and National Stock Exchange (NSE) are the country’s two leading stock exchanges. There are 20 other regional stock exchanges connected via Interconnected Stock exchange (ICSE). Index: An Index is a comprehensive measure of market trends intended for investors who are concerned with general stock market price movements. An index comprises stocks that have large liquidity and market capitalization.

At NSE, the capitalization of NIFTY (fifty selected stocks) is takes as a base capitalization, with the value set at 1000. Similarly BSE sensitivity index consists of 30 stocks. The index value compares the day’s market capitalization vis-a-vis base capitalization and indicates how prices in general have move over a period of time. Stock: In financial market, stock refers to the supply of money that a company has raised. This supply comes from the people who have given the company money in hope that the company will make their money grow. Bears and Bulls:

Bears are cautious animals who don’t like to move too fast. Bulls are bold who might charge right ahead. An investor is said to be bearish if he or she believes that the stock market will go down. A bearish investor will buy the stock cautiously. A “Bullish” investor believes that the market will go up. He or she will charge ahead and put more money into the market. An investor can be bearish or bullish about a particular kind of stock. Likewise the term “Bear Market” describes the time the stock prices have been falling on the whole. A “Bull Market” is a period when stock prices are generally rising.

Dematerialization: What is a Demat? Demat is commonly used abbreviation of Dematerialsation, which is a process whereby securities like shares and debentures are converted from material (paper documents) into electronic data and stored into computers of an Electronic Depository. Requirements to Open a Demat Account: 1) PAN Card 2) Cancelled Cheque 3) Address Proof 4) Photo ID Proof trading: It is defined as a function when an investor buys or sells in the market. BUYING: 1. An investor gets order executed and makes payment to the broker. 2.

Investor instructs his Depository Participant to expect credit on settlement day. Broker instructs his DP to debit his Clearing Member account on settlement day. 3. Before settlement day Broker makes payment to clearinghouse through Clearing Bank. 4. On settlement day clearing house releases shares to broker’s Clearing Member account which is then transferred to investors account through NSDL (National Securities Depository Limited). Investor gets credit in his account. Selling: 1. An investor gets order executed. 2. Investor instructs his Depository Participant to debit his account with immediate effect.

The shares move from investors account to Brokers Clearing Member account via NSDL. A Broker clearing member accounts is credited. 3. Before settlement day broker transfers shares from his clearing member account to Clearinghouse via NSDL. His account is debited. 4. On settlement day Broker receives payment from clearing house which he passes on to the investor. Intraday Based Trading: Day trading refers to the practice of buying and selling financial instruments within the same trading day such that all positions will usually (not necessarily always) be closed before the market close of the trading day.

This is the opposite of After-hours trading. Traders that participate in day trading are called day traders. Delivery Based Trading: Delivery based trading involves buying shares on a market day, holding them and selling them only after receiving the delivery of those shares in demat account. ONLINE SHARE TRADING: Online Trading involves investment activity which takes place over the internet and it does not require physical inclusion of broker. An investor has to register with an online trading portal like Sharekhan. com, India Infoline. om and many companies like that and investor gets into an agreement with the firm to trade in different securities according to terms and conditions in the agreement. As the servers of the online portal are connected all the time to the stock exchange and designated banks the order processing is done in real time and the investors can also have updates on trading. They can also check the status of their order either through e-mails or through interface that it cannot be accessed by the third party. Some options are usually given to the users such as to link their bank account, Demat accounts and Brokerage account into a single interface.

A single window is there for all exchanges and a single screen is there for the complete order routing mechanism. There are two broad models in play in the online brokerage space- 1) Bank-backed firms 2) Entrepreneur- floated firms Bank-backed firms: Bank-backed firms such as ICICIdirect. com and HDFC Securities have expanded on the basis of their brand name and trust of investors in them. The integrated 3-in-1 account offered by these companies help their parent bank by giving it accounts along with float income. Entrepreneurship-floated firms:

Companies like India Infoline, Sharekhan, IndiaBulls, Religare and Karvy have expanded by offering the customers a mix of online and offline accounts, higher margin finance amount and lower brokerage rates. Advantages of Online Trading: 1) Provides with the freedom of information Through internet an investor can – ? Know the price of any stock he desires at any point of time on the internet. ? An investor can review the price history of any stock in the chart format online. ? The investor can follow in depth the events happening in the market. ? Consult with other online investors in any part of the world. Conduct extensive financial research of any company he desires. 2) Ensures the best price for the investors. 3) Provides instant trade execution 4) Provides level playing field. 5) Keeps information secure. 6) Instant order trade confirmation. 7) Consult on line help desk for queries. Disadvantages of Online Trading: 1) Brokerage is high as compared to off line 2) Privacy can be less due to hacking scandals. 3) Transactional errors due to technical problems. MAJOR PLAYERS OF INDIA The following are the major players: ? A. G. Shares & Securities ? India Bulls ? India Infoline ? Karvy Share khan ? ICICIDirect ? Motilal oswal Secureties ? Religare ? HDFC Securities ? Reliance Money A. G. SHARES & SECURITIES: A. G. Shares & Securities Ltd. (AGSSL)-(Sister Concern of India Casting Company) – a saga of success. Form a modest beginning in 1995 the Company has grown by leaps and bounds under the stewardship of Mr. Ajay Kumar Agarwal (Managing Director). AGSSL is an one stop shop providing gamut of financial services which include on line trading in NSE & Depository Services and Dematerialization of eligible securities, disbursement of corporate action benefits viz. non –cash benefits to the beneficial owner, settlement of securities traded on exchanges, pledging and hypothecation of eligible securities, stock lending and borrowings. Their sister concern namely “ Seema Securities Pvt Ltd. “ a member of BSE is providing various exclusive financial services related to BSE like on-line trading sale and purchase of Debenture, Shares, Warrants, sale and purchase of Shares. The other sister concern GKSSL having membership of NCDEX is also giving extra opportunity of clients to trade in most valuable exchanges. Products & Services: ? Broking with NSE in Cash Market Broking with BSE in Cash Market ? Dealing in Derivative trading in NSE & BSE ? NSDL Service ? CDSL Service ? Cash on sale ? Update services ? NCDEX Service ? MCX service INDIABULLS SECURITIES LIMITED Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9, 1995. The name of the company was changed to Orbis Securities Private Limited on December 15, 1995 to change the profile of the company and subsequently due to the conversion of the company into a public limited company; the name was further changed to Orbis Securities Limited on January 5, 2004.

The name of the company was again changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand image of the term “Indiabulls” in the company name. ISL is a corporate member of capital market & derivative segment of The National Stock Exchange of India Ltd. At present, ISL accounts for approximately 3% of the total daily turnover of the Exchange with 32,359 client relationships and 70 branches spread across the country as of April 30, 2004. Products Offered by Indiabulls: ? Equity & Debt Stock Broking ? Insurance ? Commodity trading ? Depository Services ? Derivatives Broking Services Equity Research Services ? Mutual Fund Distribution ? IPO Distribution Type of Account Indiabulls Equity Trading Account Indiabulls Equity Trading Account is standard Online trading account from India bulls and along with online trading it also provides priority telephone access that gives you direct access to your Relationship Manager and full access to ‘Indiabulls Equity Analysis’. Application Trading Terminal(Need Installation) Power Indiabulls Power Indiabulls trading terminal is the most advanced new generation trading platform with great speed. This trading terminal is built in JAVA.

Power Indiabulls is extremely reach in features including Live Streaming Quotes, Fast Order Entry and execution, Tic by Tic Live Charts, Technical Analysis, Live News and Alerts, Extensive Reports for Real-time Accounting. Brokerage and fees : 1. Account opening fees : Rs 1200/- (One time non-refundable) as below: 250/- Equity Trading Account opening charge 200/- Demat Account opening charge 750/- Software changes Advantages of Indiabulls Equity Trading Account 1. Brokerage is less compare to other online trading companies. 2. Provide trading terminal ‘powerbulls’, a java based software.

It’s very fast in terms of speed and execution INDIAINFOLINE SECURITY PRIVATE LTD India Infoline. com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline. com Ltd and is the stock broking arm of India Infoline. com. The subsidiary was formed to comply with regulatory guidelines. www. 5paisa. com is a focused website for online stock market trading. 5paisa. com is a trade name owned by the India Infoline. com group. IILSPL has applied for trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.

IILSPL is in the business of providing broking services online via the Internet (“E-broking Services”) and has been permitted by the NSE by way of registration permission no: NSEIL/CMO/INET/1103/2000 dated 03/July/2000, and will be applying for permission to the BSE, to provide E-broking Services to its clients. IILSPL is a TRADING MEMBER of the National Stock Exchange of India. Products Offered by IILSPL: ? Stock market: IILSPL deals in stock market by trading in equity and derivatives. ? Personal finance: It Deals In Mutual Fund and Insurance. ? Online Trading: It provides services in stock and commodity trading (through Internet).

Trade In: BSE and NSE Trading Terminals: 5Paisa offers 2 different online trading terminals to its customers: Investor Terminal (IT) Investor Terminal is 5Paisa’s equity trading terminal for low volume trader. This is web based terminal and could access from anywhere. This product provides limited features in comparison of Trader Terminal, which is another product provided by 5Paisa. Trader Terminal (TT) Trader Terminal is design for high volume equity traders or day traders. Trader Terminal provides high volume trading with powerful interface and fast order execution. Few popular features of trader terminal are: Fast trade execution with instant trade confirmation. o Live streaming quotes and price watch on any number of stocks. o Intra day charts, updated live, tick-by-tick. o Live margin, position, marked to market profit & loss report. o Set any number of price alerts on any number of scrips. o Flexibility to customize screen layout and setting. o Facility to customize any number of portfolios & watch lists. o Facility to cancel all pending orders at one click. o Facility to square off all transactions at one click. o Top Gainers, Top Losers, Most Active, updated live. o Index information; index chart, index stock information live. Market depth, i. e. Best 5 bids and offers, updated live for all stocks. o Online access to both accounts and DP to check live updated Order and Trade Book. o Facility to place after market orders. o Online fund transfer facility from leading Banks including ICICI, HDFC, CITI and UTI banks. o Online intra-day technical calls. o Historical charts and technical analysis tools. o India Infoline’s world – acclaimed news service and research. o and many more. Brokerage and Account opening fees: 1. Account opening fees: Rs 500/- one time non refundable. 2. 5 paisa offer competitive rates.

They charge only 5 paisa for Rs 100 of trade done, which is 0. 05%. brokerage. In case of trade that result in delivery, they charge an additional 0. 20% for back office and securities handling. Advantages of 5paisa 1. Very fast execution speed. 2. Rates are very competitive then other providers. 3. Easy online fund transfer facility from leading Banks including ICICI, HDFC, CITI and UTI banks. 4. Free facility of subscribing to mutual funds, equity IPOs and other investment products. Disadvantages of 5paisa 1. No intra-day tick by tick charts in Investor Terminal (IT). 2. Investing in IPO and Mutual Funds is not so easy like in ICICIDirect. . Learning 5paisa Trading Terminal is little hard. IPO / Mutual Funds investment through 5Paisa (IndiaInfoLine) 1. 5Paisa provides free facility of subscribing to mutual funds, equity IPOs and other investment products using internet banking account of ICICI, HDFC, CITI and UTI banks. 2. Registered users with 5Paisa can logon to following website to apply in an IPO: http://www. indiainfoline. com/ipo 3. While applying for IPO shares online through 5Paisa, Investor are taken to there corresponding banks homepage. Investors can use there net banking user id & password & transfer funds directly using any of these banks. . 5Paisa members can use the similar steps to invest in Mutual Funds online. KARVY GROUP Karvy is a premier integrated financial services provider, and ranked among the top five in the country in all its business segments, services over 16 million individual investors in various capacities, and provides investor services to over 300 corporate in India. Karvy has a professional management team and ranks among the best in technology, operations and research of various industrial segments. History of Karvy: The birth of Karvy was on a modest scale in 1981.

It began with the vision and enterprise of a small group of practicing Chartered Accountants who founded the flagship company, Karvy Consultants Limited. They started with consulting and financial accounting automation and carved inroads into the field of registry and share accounting by 1985. Since then, karvy utilized its experience and superlative expertise to go from strength to strength, to better their services, to innovate, diversify and in the process, evolved as one of India’s premier integrated financial service enterprise. Product & Services Offered by Karvy Group: 1. Financial Products Distribution (Investments/Loans). . Karvy consultant ltd. 3. Karvy merchant banking. 4. Insurance(life/general) 5. Stock Broking 6. Commodities Broking 7. Mutual Funds Services SHAREKHAN: Sharekhan is one of the leading retail brokerage of Citi Venture which is running successfully since 1922 in the country. Earlier it was the retail broking arm of the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc.

Sharekhan is one of India’s leading financial services companies. They provide a complete life-cycle of investment solution in Equities, Derivatives, Commodities, IPO, Mutual Funds, Depository Services, Portfolio Management Services and Insurance. They also offer personalized wealth management services for High Net worth individuals. With a physical presence in over 300 cities of India through more than 800 “Share Shops”, and an online presence through Sharekhan. com, India’s premier online destination, they reach out to more than 800,000 trading customers.

Products Offered by Sharekhan: ? Equity Trading Platform (Online/Offline). ? Commodities Trading Platform (Online/Offline). ? Portfolio Management Service. ? Mutual Fund Advisory and Distribution. ? Insurance Distribution Trade In: BSE and NSE Type of Account Classic Account Trading Terminal ShareKhan Classic account Allow investor to buy and sell stocks online along with the following features like multiple watch lists, Integrated Banking, demat and digital contracts, Real-time portfolio tracking with price alerts and Instant credit & transfer. a.

Online trading account for investing in Equities and Derivatives b. Free trading through Phone (Dial-n-Trade) I. Two dedicated numbers for placing your orders with your cellphone or landline. II. Automtic funds tranfer with phone banking (for Citibank and HDFC bank customers) III. Simple and Secure Interactive Voice Response based system for authentication IV. get the trusted, professional advice of our telebrokers V. After hours order placement facility between 8. 00 am and 9. 30 am c. Integration of: Online trading + Bank + Demat account d.

Instant cash transfer facility against purchase & sale of shares e. IPO investments f. Instant order and trade confirmations by e-mail g. Single screen interface for cash and derivatives ShareKhan SpeedTrade account This accounts for active traders who trade frequently during the day’s trading session. Following are few popular features of SpeedTrade account. h. Single screen interface for cash and derivatives i. Real-time streaming quotes with Instant order Execution & Confirmation j. Hot keys similar to a traditional broker terminal k. Alerts and reminders l.

Back-up facility to place trades on Direct Phone lines Brokerage: Some stock trading companies charge direct percentage while others charge a fixed amount per Rs 100. Sharekhan charges 0. 5% for inter day shares and 0. 1% for intra day or you could say Sharekhan charges 50 paise per Rs 100. Advantages of Sharekhan: 1. Online trading is very user friendly and one doesn’t need any software to access. 2. They provides good quality of services like daily SMS alerts, mail alerts, stock recommendations etc. 3. Sharekhan has ability to transfer funds from most banks. Unlike ICICI Direct, HDFC Sec, etc. so investor not really needs to open an account with a particular bank as it can establish link with most modern banks. Disadvantages of Sharekhan: 1. They charge minimum brokerage of 10 paisa per stock would not let you trade stocks below 20 rs. (If you trade, you will loose majority of your money in brokerage). 2. Lots of hidden rules and charges. 3. They do not provide facility to book limit order trades during after-hours. 4. Classic account holders cannot trade commodities. 5. Cannot purchase mutual funds online ICICI DIRECT: ICICIDirect (or ICICIDirect. com) is stock trading company of ICICI Bank.

Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE. Trade In: BSE and NSE Type of Account ICICIDirect offers 3 different online trading platforms to its customers: 1. Share Trading Account Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE. This account allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. ICICIDirect. com website is the primary trading platform for this trading account.

They also provide installable application terminal based application for high volume trader. 2. Wise Investment Account Along with stock trading and IPO investing in BSE and NSE, Wise Investment account also provide options to invest in Mutual Funds and Bonds online. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode.

This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. ICICIDirect. com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and stock trading. 3. Active Trader Account Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI. Active Trader also provides commodity trading. Brokerage and fees 1.

Account opening fees : Rs 750/- (One time non-refundable) 2. Brokerage : ICICIDirect. com brokerage varies on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0. 1% to 0. 15% for margin trades, 0. 2% to 0. 425% for squared off trades and 0. 4% to 0. 85% on delivery based trades. Advantages of ICICIDirect 1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility.

There is absolutely no manual interfere require. This is truly online trading environment. 2. Unlike most of the online trading companies in India which require transferring money to the broker’s pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect. com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it. 3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard. 4. Trading is available in both BSE and NSE.

Disadvantages of ICICIDirect 1. Getting access to ICICIDirect. com website during market session can be frustrating. 2. ICICIDirect brokerage is high and not negotiable. 3. Not all stocks are available under Margin Plus. MOTILAL OSWAL SECURITIES: Incorporated in 1987, Motilal Oswal Securities Ltd is a well diversified financial services firm offering a range of financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Services and Principal Strategies.

Company have a diversified client base that includes retail customers (including High Net worth Individuals), mutual funds, foreign institutional investors, financial institutions and corporate clients. They are headquartered in Mumbai and as of September 30th, 2009, had a network spread over 576 cities and towns comprising 1,257 Business Locations operated by them. As at September 30th, 2009, company had 5,80,667 registered customers. Type of Account Most E-Broking MOSt E-Broking is complete online stock trading solution for Indiaian stock market.

Following are the features of MOSt E-Broking account: o Easy single screen trader with instant trade confirmation similar to exchange based trading terminals. o Access to various online reports like margin report, Demat A/c details, trades executed, turnover report, net position report with mark to market profit/loss and realized profit. o Online transfer funds through HDFC Bank Awards 1. 2005, Asiamoney Brokers ranked MOSt the best Indian brokerage firm in India. 2. March 2006, AQ Research declared MOSt the best research house for Indian stocks.

RELIGARE : Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product and service provider company. Religare provide its service in three different segments including Retail, Wealth management and the Institutional spectrum. Company offers wide range of services including equities, commodities, insurance broking, wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. Religare retail network has more than 900 locations in 300 cities and towns in India.

Religare provides the online gateway to their investors so investor can trade online in Equities, Commodities, apply for IPOs, invest in Mutual Funds, and buy Insurance. Religare Securities Limited (RSL) is a subsidiary company of Religare Enterprises Ltd and involve in equity related services include online trading at BSE and NSE, Derivatives, commodities, IPO, Mutual fund, Investment banking and institutional broking services. People who wonder where Religare word came from, it’s a Latin word meaning ‘to bind together’. Type of Account

Religare offers its wide range of financial services though a sophisticated and customized trading platform – R-ACE (Religare Advanced Client Engine). Below are 3 flavors of R-ACE accounts available to the investors. 1. R-ACE (Basic) R-ACE (Religare Advanced Client Engine) the basic online trading account provided by Religare. Investor can trade and access their account information online and over the phone as well. This account comes with a browser based online trading platform and no additional software installation needed. 2. R-ACE Lite (Advanced)

R-ACE Lite is the advanced trading platform for the investor of Religare. This trading account provides the entire feature of R-ACE (Basic) account. In addition it also provides real-time streaming stock quotes and alerts. This trading platform is also browser based and no software installation is needed. 3. R-ACE Pro (Professional) As the name indicates this account is for high volume traders. Along with the features from above 2 accounts, this account also comes with Trading Terminal software which needs to install on your computer.

This terminal directly connects the investor to stock market and having all industry standard Treading terminal features including technical charting (intra-day and EOD), multiple watch list, advanced hot-key functions for faster trading, derivative chains, futures & options calculator etc. As in basic and advance account, trading is available online through internet and offline though phone. Brokerage and Account opening fees: Religare offers three kinds of accounts as above. Below are detail about fees and activation charges for each account: 1. R-ACE

Account activation charges Rs. 299/-. Minimum margin of Rs. 5000/- required. 2. R-ACE Lite Account activation charges Rs. 499/-. Minimum margin of Rs. 5000/- required. 3. R-ACE Pro Account activation charges Rs. 999/-. Minimum margin of Rs. 10,000/- required. 4. Brokerage at Religare On the basis of volume and frequency of trading, Religare provide different options for brokerages. On the broader way they divided into three categories: o Classic Account Intraday brokerage varies from 0. 03% to 0. 05%. Delivery brokerage varies from 0. 30% to 0. 50%.

Derivatives brokerage varies from 0. 3% to 0. 5%. o Classic Plus Fees: Rs 600 Validity Period 6 Months Intraday brokerage varies from 0. 03% to 0. 05%. Delivery brokerage varies from 0. 30% to 0. 50%. o Freedom Account In this payment plan, investor has to pay a fix amount in advance for Monthly (Rs 500), Quarterly (Rs. 1400), Half-yearly (Rs 2500) or Annual Subscription (Rs 4000). This one time payment enable account holder to trade for Rs. 3,00,000 intraday & derivative trading and Rs. 40,000 of delivery based trading for zero brokerage. o Trump Account

Trump account has four payment options, Trump Plus, Trump Super, Trump Star and Trump Super Star plan. ? Trump Plus has annual subscription fees of Rs 2,500, Brokerage on Delivery Trades is 0. 25% and Brokerage on Intraday Trades & F Trades is 0. 025%. ? Trump Super has annual subscription fees of Rs. 15,000, Brokerage on Delivery Trades is 0. 15% and Brokerage on Intraday Trades & F Trades is 0. 015%. ? Trump Star has annual subscription fees of Rs. 50,000, Brokerage on Delivery Trades is 0. 10%, Brokerage on Intraday Trades is 0. 01% and Brokerage on Future Trades is 0. 08%. ? Trump Super Star has annual subscription fees of Rs. 1,00,000, Brokerage on Delivery Trades is 0. 10% and Brokerage on Intraday Trades & F Trades is 0. 005%. Advantages of Religare 1. Religare gives interest on unutilized cash when investor is waiting to make next trade or online investment. 2. They provide intraday reports and historical charting. 3. Varity of fee structure to fulfill need of different type of investors HDFC SECURITIES: HDFC Securities(HDFCsec) is Equity Trading Company of HDFC Bank. HDFC Securities provide both online trading and trading on phone.

The HDFC Securities trading account has a unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing HDFC bank savings account and existing Demat account. Funds / shares are seamlessly moved from the linked Demat/Bank account to execute the transactions. HDFCsec provides Cash-n-Carry on both NSE and BSE, Day trading on both NSE and BSE, Trade on Futures & Options on the NSE and Online IPO Investment. Features on HDFC Securities Online trading : 1. Seamless Transactions – By integrating your accounts, we ensure minimal waste of time during movement of your funds and shares. . Speed – Orders are placed electronically, so proceeds are available instantly. 3. No manipulation – To prevent any mismanagement, we will send you an email confirmation, the minute your order is executed. 4. Safety and Security – HDFC Securities offer the highest level of security such as 128-bit encryption technology. 5. Dedicated and Separate contact numbers – for trading over the phone as well as for customer care. RELIANCE MONEY: Reliance Money, A Reliance Capital Limited Company, is the financial services division of Reliance Anil Dhirubhai Ambani (ADA) Group.

Reliance ADA group is among top 3 business houses in India with wide range of presence across various sectors. Group’s major interests ranges from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission and distribution of power (Reliance Energy), infrastructure and entertainment. Reliance Money has over 22 lakhs customers and more then 10’000 branches in around 5000 cities in India. Company is among the largest broking and distribution house of financial products and having share of more then 3% of total stock market volume at BSE & NSE.

RelianceMoney. com is the web based investment portal (with Online Stock Trading) from Reliance Money. This website enables its customer to invest & manage most of the services provided by Reliance Money including Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund Investment, IPO Investment, Life Insurances, General insurances, Money Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company recently entered in to Wealth Management with tools like investment in equity-linked portfolio management services, structured products, insurance and mutual funds.

The Reliance Money stock trading websites uses special security features ‘Security Token’, which makes your online trading experience more secure without complexity. Stock Trading through RelianceMoney. com is available for BSE and NSE stock exchanges. Offline trading is also available through Reliance Money partners in more then 5000 city across India and through phone by dialing 022-39886000. Investment Options The investment options available with Reliance Money online portal are as below: 1. Equity (Stock) Trading at BSE, NSE and NSE F&O 2. IPO Investment 3.

Derivatives Trading 4. Forex Trading 5. Commodity Trading(Gold, Silver, Crude etc…. ) at MCX, NCDEX and NMCE (FAQ’s) 6. Mutual Fund Investment 7. Life & General Insurance 8. ‘Pure Swiss’ Gold Coins (99. 99% pure, 24 carat) Trading Platforms Reliance Money provides 3 different trading platforms for equity trading: 1. Insta Trade 2. Fast Trade 3. Easytrade Reliance Money Technical Analysis (A paid service) Relance Money offers a simplified, automated, sophisticated technical analysis to Indian retail broking consumers with the help of Recognia’s Technical Analysis tools.

Recognia, a Canada based company, has proprietary pattern recognition technology capable of recognizing patterns in the price charts of any publicly traded financial instrument including stocks, bonds, funds, commodities, currencies and indexes. The technical services are available for introductory free 7-day trail period to Reliance Money users. Post the trail period, this service is available to users at a nominal subscription of Rs. 99 for 3 months/ Rs. 179 for 6 months/ Rs. 299 for a year, i. e. , less than Re 1 a day. Reliance Money Brokerage and fees:

Reliance Money offers lowest brokerage rates in today’s online stock trading industry in India. The brokerages are as low as 0. 075% for delivery based trading and 0. 02 for now delivery. For more detail about Reliance Money’s brokerage and fees visit the below section of this webpage. Reliance Money Demat Account Charges: |Fee Head |DP Charges | |Annual Services Charges – For Individuals / HUFs / Trust |Rs. 0/- | |Annual Services Charges – For NRIs / Foreign Nationals, Corporates / Others |Rs. 1000/- | |Transaction Charges – SELL (Market & Off Market) |Rs. 25/- | |For instructions given in physical form. | | |Transaction Charges – SELL (Market & Off Market) |Rs. 12/- | |For instructions received through Internet/ online trading through Reliance Securities Ltd. | Advantages of Reliance Money 1. Extra security features with ‘Security Token”, which is the most secure and tested technology in computer world. 2. Simple, easy and fast online stock trading. 3. Almost all investment options are available under one account including Equity Trading, Derivatives, Forex, Commodity, IPO, Mutual Funds and Insurance. 4. Branches are available in all major cities and the number is growing. METHODOLOGY OF STUDY Research can be defined as a systemized effort to gain new knowledge.

A research is carried out by different methodologies which have their own pros and cons. Research methodology is a way to solve research in study and solving research problems along with logic behind them are defined through research methodology. Thus while talking about research methodologies we are not only talking of research methods but also consider the logic behind the methods. We are in context of our research studies and explain why it is being used a particular method or technique and why the others are not used.

So that research result is capable of being evaluated either by researcher himself or by others. Research Methodology: Research has its special significance in solving various operational and planning problems of business and industry. Research methodology is a way to systematically analyze the research problem. Sampling Methods: A sample is the representative of the population which will predict the behavior of the whole universe While deciding about the method of data collection to be used for the study the researcher should keep two types of data. . Primary Data. 2. Secondary Data. We use in our research secondary data. Primary means collected a fresh, and the first time data and secondary means which are already available like annual report, magazines etc. Limitations: Every work has its own limitations. Limitations are extent to which the process should not exceed. The following limitations for the project are: ? Data taken was secondary ? A time constraint has also become a major limitation ? Complete data was not available due to company privacy and secrecy Objectives of Study: Understand basics of Online Stock Market Trading in India. ? Provide detail about popular online stock trading companies in India. ? Compare and discuss about stock trading websites, their products and services ? To study the awareness of people towards online trading & demat account. ? To study customer satisfaction towards operating expenses of online trading. ? To study the client’s satisfaction towards network security & security of their money. CONCLUSION ? The brokerage rates of A. G. Shares and Securities are maximum, i. . 9 paisa intraday and 90 paisa delivery while brokerage rates of Reliance Money are minimum, i. e. 2 paisa intraday and 7. 5 paisa delivery rate. ? The account opening charges for Indiabulls is maximum while it is nil at India Infoline, Sharekhan and HDFC Securities. ? The AMC at India bulls and Sharekhan are Nil while maximum in Religare Rs 1200 p. aOn the basis of our analysis Reliance Money is the best online trading account because it charges minimum brokerage rates and less annual maintenance charges ?

Branches are available in all major cities and the number is growing ? It is very difficult to find out the best online trading account but in a web survey ICICIDirect was founded the best online trading account. ? Second no. was given to India infoline REFERENCE 1) http://www. chittorgarh. com/newportal/online-stock-brokers-list. asp 2) www. indiainfoline. com 3) www. 5paisa. com 4) www. sharekhan. com 5) www. indiabulls. com 6) www. agssl. com 7) www. karvy. com 8) www. wikipedia. com [pic]